Growth Marketing Manager (Performance + Content)

As a Growth Marketing Manager at pecuniya.com, you will be responsible for driving user acquisition, engagement, content creation, and funnel optimization. Your role will involve a combination of performance marketing and content creation, requiring you to manage paid campaigns effectively and create engaging content that delivers results.

Key Responsibilities:

- Performance Marketing - Plan, launch, and optimize campaigns across Meta (Facebook & Instagram), Google (Search & Display), and TikTok - Manage budgets effectively and continuously improve ROI - Scale campaigns based on performance insights

- Content Creation and Distribution - Create and publish content across TikTok, Instagram Reels, and Facebook - Develop short-form videos, high-conversion creatives, and trend-based content - Ensure content is engaging, relevant, and optimized for reach and conversions

- Funnel Optimization - Analyse and improve the full user journey from ad to conversion - Identify drop-offs and implement improvements - Collaborate with product teams to enhance conversion rates

- Experimentation and A/B Testing - Conduct structured experiments on creatives, messaging, targeting, and landing pages - Continuously iterate and optimize based on data

- Audience Targeting - Define and refine target audiences - Test different segments to identify high-performing cohorts - Adapt messaging based on audience insights

- Analytics and Reporting - Track key metrics including CPL, CPA, conversion rates, and content performance - Use tools such as Google Analytics (GA4), Mixpanel/Amplitude, and ad dashboards

Requirements:

- 36 years of experience in growth or performance marketing - Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads - Experience creating short-form video content (TikTok/Reels) - Proven ability to drive user acquisition and improve conversion rates - Strong analytical mindset with the ability to translate data into actionable insights

Preferred Qualifications:

- Experience in marketplaces, SaaS, or consumer platforms - Exposure to Southeast Asia markets - Familiarity with video editing tools (e.g., CapCut) and analytics platforms - Basic data analysis skills (SQL or equivalent)

Success Metrics:

- Improvement in conversion rates - Strong content performance (reach and conversions) - Scalable growth across channels

Working Style:

- Fast-paced and results-oriented - High ownership and accountability - Collaborative approach with product and leadership teams

In this role, you will be expected to deliver measurable results by optimizing campaigns, creating engaging content, and enhancing the user journey. Your success will be measured by improvements in conversion rates, content performance, and scalable growth across various channels. If you are a proactive and driven individual with a passion for growth marketing, we encourage you to apply by sharing a brief introduction, examples of ad campaigns with metrics, examples of content (TikTok/Reels or similar), and your approach to improving user acquisition. Click on Apply to know more. As a Growth Marketing Manager at pecuniya.com, you will be responsible for driving user acquisition, engagement, content creation, and funnel optimization. Your role will involve a combination of performance marketing and content creation, requiring you to manage paid campaigns effectively and create engaging content that delivers results.

Key Responsibilities:

- Performance Marketing - Plan, launch, and optimize campaigns across Meta (Facebook & Instagram), Google (Search & Display), and TikTok - Manage budgets effectively and continuously improve ROI - Scale campaigns based on performance insights

- Content Creation and Distribution - Create and publish content across TikTok, Instagram Reels, and Facebook - Develop short-form videos, high-conversion creatives, and trend-based content - Ensure content is engaging, relevant, and optimized for reach and conversions

- Funnel Optimization - Analyse and improve the full user journey from ad to conversion - Identify drop-offs and implement improvements - Collaborate with product teams to enhance conversion rates

- Experimentation and A/B Testing - Conduct structured experiments on creatives, messaging, targeting, and landing pages - Continuously iterate and optimize based on data

- Audience Targeting - Define and refine target audiences - Test different segments to identify high-performing cohorts - Adapt messaging based on audience insights

- Analytics and Reporting - Track key metrics including CPL, CPA, conversion rates, and content performance - Use tools such as Google Analytics (GA4), Mixpanel/Amplitude, and ad dashboards

Requirements:

- 36 years of experience in growth or performance marketing - Strong hands-on experience with Meta Ads, Google Ads, and TikTok Ads - Experience creating short-form video content (TikTok/Reels) - Proven ability t