Growth Marketing Manager

About Our Client

Our client is a growing e-commerce brand specializing in high-ticket modular outdoor pergolas. The company is focused on scaling its operations, driving revenue growth, and improving conversion efficiency across digital channels. With strong existing traffic, they are now prioritizing optimizing the customer journey and maximizing conversion performance to unlock further growth.

Role Overview

The Growth Marketing Manager will lead the transition from traffic generation to full-funnel conversion optimization. This role is focused on improving landing page performance, optimizing the customer journey, and increasing conversion efficiency across digital channels.

Key Responsibilities

Conversion Rate Optimization (CRO) & Funnel Strategy

• Analyze the customer journey to identify drop-off points and conversion gaps across landing pages
• Implement strategies to improve landing page trust, product clarity, and user experience
• Lead A/B testing initiatives across landing pages, product pages, and checkout flows
• Optimize the Shopify store environment to improve post-click revenue and overall conversion performance

Paid Media Oversight & Performance Marketing

• Manage and optimize paid media campaigns across Meta (Facebook & Instagram) and Google Ads
• Align ad messaging with landing page content to ensure a cohesive, high-converting brand experience
• Monitor and adjust key performance metrics including ROAS, CPA, CTR, and conversion rate, with a focus on improving efficiency and lowering CPA

Data Analysis & Reporting

• Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and Shopify Analytics
• Translate performance data into actionable insights and report on the direct impact of growth initiatives
• Provide regular, data-backed updates on performance, highlighting what is working and where improvements are needed

Cross-Functional Collaboration

• Work directly with the brand owner to lead marketing strategy and own the marketing roadmap
• Collaborate with creative teams to ensure ad creatives and landing page designs address customer pain points and build trust
• Stay informed on e-commerce trends, particularly within high-ticket consumer products

Qualifications

Experience

• 2–3 years of experience in growth marketing or performance marketing within e-commerce
• Proven experience optimizing conversion funnels and improving landing page performance
• Hands-on experience managing paid media campaigns across Meta Ads and Google Ads
• Strong familiarity with Shopify and Google Analytics
• Experience with high-ticket or consumer products preferred

Skills

• Strong data-driven and problem-solving mindset
• Ability to analyze performance metrics and translate insights into actionable strategies
• Strong communication skills with the ability to collaborate across teams
• Self-starter with the ability to work independently and manage end-to-end strategy
• Proactive, transparent, and solution-oriented approach
• Ability to operate effectively in a fast-paced, performance-driven environment

What Success Looks Like

• Reduced bounce rates through improved landing page experience and trust signals
• Increased conversion rates from existing traffic, leading to improved efficiency and lower CPA
• Clear ownership of the marketing roadmap and measurable impact on overall business performance
• Consistent, honest, and data-driven reporting on campaign performance and optimization efforts

Opportunity

This role offers the opportunity to take full ownership of growth strategy within a scaling e-commerce brand. You will work closely with the business owner, directly influence revenue performance, and focus on high-impact initiatives that improve conversion efficiency and customer experience. It is an ideal role for a proactive, data-driven marketer who thrives in a fast-paced environment and wants to drive meaningful business results.

Application Process

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets