Growth Marketing Specialist (Part-Time)

Role Overview

We are seeking a part-time Growth Marketing Specialist to take ownership of key performance-driven marketing channels, including email marketing, SEO, and content development aligned to organic growth.
This role is responsible for translating high-level marketing strategy into structured, actionable plans and executing them with precision. You will own channel performance, continuously optimize based on data and insights, and play a critical role in driving measurable growth in traffic, engagement, and revenue.
This is a hands‑on, mid‑level individual contributor role with significant ownership and visibility, structured for part‑time engagement. Over time, this role has the potential to expand into full time and/or paid media management.

Key Responsibilities

1. Strategic Planning & Execution

• Translate marketing strategy into quarterly, monthly, and weekly execution plans across email, SEO, and content
• Build structured campaign calendars and channel plans for review and approval
• Define clear measurement plans, KPIs, and performance targets for all initiatives
• Identify required assets, timelines, and dependencies proactively
• Adjust plans based on performance data and audience insights

2. Email Marketing (B2B & B2C)

• Own the full email marketing program, including:
  • Campaign planning and calendar management
  • Audience segmentation and targeting
  • Copywriting and messaging (B2B and B2C)
  • Build, QA, and deployment
  • Optimize lifecycle flows (welcome, post‑purchase, re‑engagement, etc.)
  • Develop and execute A/B testing strategies; document learnings and apply insights
  • Create or coordinate email creative assets (images, banners, GIFs)
  • Deliver performance reporting with clear insights and recommendations
  • Continuously identify opportunities to improve revenue, engagement, and retention

3. SEO Strategy & Execution

• Partner with current SEO resources to build foundational knowledge and transition toward internal ownership
• Develop and maintain a prioritized SEO roadmap, including keyword research and competitive analysis
• Optimize website content (product, category, and editorial pages)
• Collaborate cross‑functionally to implement technical and on‑page SEO improvements (metadata, internal linking, structure)
• Define ongoing SEO processes, KPIs, and reporting cadence
• Provide regular performance reporting and actionable recommendations

4. Content Development (SEO & Growth‑Focused)

• Plan and develop blog and content initiatives aligned with SEO strategy and audience needs
• Write or coordinate high‑quality, search‑driven content
• Ensure all content aligns with brand voice, messaging, and audience intent
• Collaborate on content needs across email and broader campaigns

5. Performance Tracking & Reporting

• Deliver weekly reporting across owned channels with:
  • Accurate metrics
  • Clear interpretation of performance
  • Actionable recommendations
• Develop a strong understanding of analytics tools (e.g., GA4) and performance benchmarks
• Identify trends, opportunities, and areas for improvement across channels
• Clearly articulate what is working, what is not, and why

6. Audience & Messaging Development

• Develop a deep understanding of B2B and B2C audiences, including behaviors, motivations, and content preferences
• Tailor messaging and content strategies to different segments and platforms
• Monitor industry trends, competitor activity, and audience signals to inform strategy

7. Cross‑Functional & Operational Support

• Collaborate with internal teams (Sales, Operations, Customer Service) to support marketing initiatives
• Assist with campaign execution, product‑related initiatives, and ad‑hoc marketing needs
• Maintain strong organization, prioritization, and communication in a fast‑paced environment

8. Growth into Paid Media

• Develop foundational knowledge of paid media (SEM, paid social, digital acquisition)
• Participate in performance reviews and strategy discussions
• Progress toward partial ownership of paid media over time

Success Indicators

• Measurable growth in email performance (revenue, engagement, lifecycle effectiveness)
• Year‑over‑year improvement in organic traffic, rankings, and SEO‑driven revenue
• Clear, insight‑driven reporting that informs decisions and improves outcomes
• Strong execution with minimal errors and reduced need for revisions
• Demonstrated ability to connect strategy → execution → performance outcomes
• Increasing ownership and readiness to expand into paid media

Qualifications

• 2–4+ years of experience in growth, digital, or lifecycle marketing
• Proven experience owning or significantly contributing to email marketing and SEO programs
• Strong analytical mindset with the ability to interpret data and make decisions
• Experience with email platforms (e.g. DotDigital), analytics tools (e.g., GA4), and SEO tools (e.g. SEMRush)
• Strong writing and communication skills across different audiences (B2B and B2C)
• Highly organized, proactive, and detail‑oriented
• Ability to manage multiple priorities and execute efficiently in a part‑time capacity

What We’re Looking For

• Someone who takes ownership and is accountable for outcomes—not just tasks
• A systems thinker who can connect strategy, execution, and performance
• A proactive problem‑solver who identifies opportunities and acts on them
• A strong executor who moves quickly without sacrificing quality
• A team player who communicates clearly and collaborates effectively

Role Progression

This role is designed to grow into broader ownership of performance marketing, including paid media management and expanded channel responsibility over time.