Marketing Strategist

About

We’re hiring a Marketing Strategist who will sit across both Bespoke Post and Halfday.

You’ll drive the day-to-day campaign strategy and management across all acquisition channels. You’ll manage a multi-million-dollar paid budget, build out the executional strategy for new and existing initiatives, and partner cross-functionally to scale revenue efficiently.

Responsibilities

Drive Paid Social Growth

• Plan and manage a multi-million-dollar performance budget across Meta, Pinterest, and other channels.
• Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS targets

Oversee Paid Search Agency

• Be the first point of contact for our Google agency in performance management, providing campaign direction, and maintaining cross-media channel efficiencies

Develop Landing Pages

• Independently create and test custom landing pages in Shopify to test across relevant growth channels and iterate on learnings

Integrate Attribution & Incrementality

• Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys)

Build Out Tactical Testing Agenda

• Design A/B Tests, execute cross-channel lift studies, and report back on learnings to the wider organization

Report, Forecast, and Align

• Own daily growth metric reporting, budget forecasting, and weekly performance readouts.
• Communicate insights clearly to leadership

Identify Creative Needs

• Collaborate directly with the Growth Creative team to identify gaps, opportunities, and specific deliverables for Paid Social and Video campaigns

Collaborate on social & influencers

• Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity

Tools

Tools you’ll likely use here:

• Shopify, ads managers (Meta/Pinterest/Google/TikTok), WorkMagic, Looker, Google Work Suite, and more!

Benefits

• 401k with company match
• Company equity
• Health, dental, and vision coverage with FSA options
• Paid parental leave
• Short term disability, long term disability, and life insurance
• Flexible schedule
• Unlimited vacation time
• Learning budget
• A free Bespoke Post box each month, plus additional discounts
• Regular team learning, social, and wellness events