Growth / Performance Marketer

About

A company is looking for a Growth / Performance Marketer to manage paid acquisition and funnel performance.

Responsibilities

• Design and execute structured A/B and multivariate tests across various marketing components
• Build and maintain a testing roadmap focused on optimizing customer acquisition cost (CAC) and conversion rates
• Manage Meta and Google campaign execution, including audience strategy and budget allocation

Qualifications

• 4-7 years of experience in growth or performance marketing for a DTC health, wellness, or telehealth brand
• Formal A/B testing experience, including designing and documenting structured experiments
• Deep expertise in Meta and Google advertising, particularly in creative testing and funnel optimization
• Experience with health advertising compliance on Meta and Google platforms
• Direct response mindset with the ability to manage budgets independently