Product Marketing Manager, Growth

Responsibilities

• Define and build user journeys for self-serve customers, focusing on onboarding, activation, and product expansion
• Develop and execute messaging and content strategies for various lifecycle touchpoints to drive user education and product adoption
• Manage end-to-end execution of growth marketing programs, including writing briefs, developing copy frameworks, and coordinating with stakeholders

Qualifications

• 5-7 years of relevant work experience in product marketing, growth marketing, or lifecycle marketing
• At least 3 years of experience in B2B SaaS or platform environments, particularly with self-serve or product-led growth
• Demonstrated experience in developing lifecycle or growth marketing programs with measurable results
• Strong writing skills with a portfolio of customer-facing content or campaigns
• Track record of working cross-functionally with product, engineering, and data teams