GTM Marketing Manager

About

Our team is working with a leading medical device company supporting the dental industry, looking to hire a Marketing Manager with a focus on downstream marketing to their growing team. The Downstream Marketing Manager is responsible for GTM execution, commercial readiness, and demand-driving activities for assigned product portfolios within the medical device or dental market. Working closely with the VP of Marketing, this role serves as the critical bridge between upstream product strategy and sales execution, translating value propositions into compelling messaging, campaigns, and sales enablement tools that drive adoption, utilization, and revenue growth. The ideal candidate is a handson commercial marketer with experience supporting field sales teams, launching products in regulated markets, and engaging clinical, dealer, and distributor audiences (e.g., DDS, RDH, specialists, dealers).

This role is a full-time hybrid position that is 3 days in 2 days at home that will offer between 130-150K base, bonus, & strong benefits. If you are interested in this opportunity, please reach out to Vincenzo Kulturides directly at vkulturides@daleyaa.com

Responsibilities

• Own downstream launch execution for new products, indications, and line extensions.
• Translate upstream strategy into clear positioning, messaging, and channel plans.
• Lead cross-functional launch readiness with Sales, Training, Regulatory, and Operations.
• Manage cross-functional projects from initiation through regulatory, legal, and marketing approval, ensuring milestones, reviews, and final approvals are completed on time.
• Ensure launch materials, training, and tools are delivered on time and with high quality.
• Develop and maintain sales tools, including presentations, brochures, demos, battle cards, objection handlers, and value calculators.
• Partner with Sales Leadership to identify gaps and opportunities in commercial readiness.
• Support national sales meetings, regional meetings, and distributor trainings.
• Manage and define requirements regarding strategic direction for customer-facing content.
• Partner with MarCom team to develop and produce materials aligned with objectives.
• Tailor messaging to key audiences (DDS, RDH, specialists, dealers, distributors).
• Plan and execute integrated marketing campaigns across digital, events, email, social, and traditional channels.
• Partner with digital marketing and events teams to drive lead generation and pipeline support.
• Support trade shows, congresses, and customer events with cohesive messaging and materials.
• Monitor competitive activity, pricing, positioning, and promotional strategies.
• Gather and synthesize voice of customer insights from sales, customers, and channel partners.
• Translate insights into actionable recommendations for messaging, campaigns, and portfolio strategy.
• Define and track KPIs for campaigns, launches, and sales enablement effectiveness.
• Analyze performance metrics (engagement, adoption, revenue impact).
• Continuously optimize programs based on data, feedback, and market response.

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field.
• 5+ years of experience in downstream, commercial, or field-focused marketing.
• Experience in medical device, dental, or regulated healthcare markets strongly preferred.
• Demonstrated success supporting sales teams and executing product launches.
• Strong project management and cross-functional leadership skills.
• Ability to translate complex clinical or technical concepts into compelling value propositions.
• Experience working with dealer or distributor sales models.
• Familiarity with CRM and marketing automation platforms.
• Experience supporting digital campaigns and analytics.
• Prior experience launching capital equipment, consumables, or software-enabled devices.