Head of Business Development & Marketing

ROLE PURPOSE

The Head of Business Development & Marketing is responsible for developing markets, generating demand, and building a strong pipeline of qualified opportunities to support BFG Africa’s growth ambitions. The role drives market awareness, customer engagement, and early-stage opportunity development, ensuring a consistent flow of high-quality, commercially viable opportunities for conversion by the Commercial function.

KEY RESPONSIBILITIES

Market Development & Opportunity Creation

• Identify and develop new markets, sectors, and applications for FRP solutions
• Drive adoption of FRP in industries replacing traditional materials
• Establish early engagement with potential clients and stakeholders
• Build strategic relationships before formal commercial engagement

Focus: Create opportunities before they become deals

Demand Generation & Pipeline Building

• Design and execute demand generation strategies
• Generate qualified leads across key sectors:
  • Rail & transport
  • Municipal infrastructure
  • Utilities & water
  • Construction & industrial markets
• Build and maintain a strong, qualified pipeline aligned with growth targets

Focus: Volume + quality of pipeline

FRP Market Positioning & Brand Leadership

• Position BFG Africa as a leader in FRP solutions
• Drive awareness of FRP benefits vs traditional materials
• Lead industry education and market shaping initiatives
• Establish thought leadership in FRP technology

Value Proposition & Solution Framing

• Develop compelling, sector-specific FRP value propositions
• Translate technical features into business benefits:
  • Theft reduction
  • Corrosion resistance
  • Lifecycle cost savings
  • Sustainability
• Support early-stage solution conceptualisation with clients

Focus: Make the opportunity commercially attractive before handover

Go-To-Market & Campaign Leadership

• Lead go-to-market strategies for new and existing products
• Execute targeted campaigns aligned to growth sectors
• Develop sales enablement tools:
  • Case studies
  • Technical brochures
  • Comparison guides

Market Intelligence, Analysis & Insights

• Conduct detailed market analysis across sectors, competitors and substitute materials
• Analyse market size, growth potential and demand drivers for FRP applications
• Identify new opportunities, gaps and emerging trends
• Monitor pricing, competitor positioning and industry dynamics
• Provide actionable insights to:
  • Commercial (pricing, targeting, strategy)
  • Technical & Engineering (product development and innovation)

Digital, PR & Industry Presence

• Own brand visibility across digital platforms
• Lead participation in industry events and exhibitions
• Build BFG Africa’s reputation as an FRP thought leader

CORE COMPETENCIES

• Strategic market thinking and opportunity identification
• Strong pipeline development and demand generation capability
• Ability to translate technical solutions into clear commercial value
• Excellent stakeholder engagement and influencing skills
• Strong brand positioning and market development capability
• Results-driven with strong execution focus
• Collaborative leadership and cross-functional alignment

QUALIFICATIONS & EXPERIENCE

• National Diploma or bachelor’s degree in business, Marketing, Engineering or related field (MBA advantageous)
• 5–7 years’ experience in business development and/or strategic marketing within industrial, manufacturing or infrastructure sectors
• Proven track record in developing new markets, generating demand, and building qualified pipelines
• Experience in positioning technical or engineered products and engaging with senior stakeholders
• Strong exposure to cross-functional collaboration with Commercial and Technical teams

For application: Kindly send your CV and qualification to: BFGrecruitment@bfg-africa.com or send your CV to the Human Resources Department.

CLOSING DATE: 15 May 2026