Head of Digital Marketing (m/w/d)

About Us

Green Solar zählt zu den führenden Anbietern von Solaranlagen, Balkonkraftwerken und Speichersystemen im DACH-Raum. Wir begleiten unsere Kundinnen und Kunden von der ersten Beratung bis zur fertigen Umsetzung ihrer Photovoltaikanlage – einfach, verständlich und effizient.

Your Role

Du verantwortest die gesamte digitale Marketingstrategie und skalierst unsere Online-Vertriebsperformance. Fokus: Leads, Conversion, Umsatz – keine Spielereien.

Strategy & Leadership

• Development and implementation of the digital marketing strategy
• Building, leading, and further developing the marketing team
• Managing external agencies and partners
• Budget responsibility, including ROI control

Performance Marketing

• Scaling of paid channels (Meta, Google, YouTube, etc.)
• Conversion optimization along the entire funnel
• Management of lead generation (B2C & B2B)
• Testing (A/B, creatives, landing pages – everything is questioned)

Marketing Automation & CRM

• Responsibility for HubSpot (or comparable systems)
• Building automated lead funnels (email, retargeting, nurturing)
• Close collaboration with Sales (leads → closures)

Content & SEO

• Management of content strategies (landing pages, blog, ads)
• SEO optimization (on-page, technical aspects, keyword strategy)
• Ensuring consistent brand communication

Tracking & Analytics

• Building clean tracking structures (GA4, Pixel, Server-Side Tracking)
• Analysis of KPIs (CPL, CAC, Conversion Rate, ROAS)
• Deriving concrete measures from data

Qualifications

• Completed commercial or technical training
• Ideally, experience in photovoltaics, electrical engineering, project coordination, or administrative support
• Technical understanding and interest in renewable energies
• Structured and self-directed way of working
• Proficient in MS Office and digital tools
• Experience with grant applications or quotation preparation is an advantage
• Strong communication and organizational skills

Must-Haves

• Several years of experience in digital performance marketing
• Demonstrable success in lead generation & scaling
• Experience with CRM systems (ideally HubSpot)
• Strong analytical skills
• Hands-on mentality (you don't just think, you do)

Nice-to-Haves

• Experience in e-commerce or in the renewable energy sector
• Knowledge of WordPress / Tracking / CRO
• Leadership experience

Salary

Annual gross salary: from €70,000,- for full-time – All-in contract, overpayment depending on qualifications possible.