Head of Email Marketing

Position Summary

The Head of Email Marketing owns our group-wide email marketing strategy across every brand in our portfolio. This is a senior, strategically-led role for someone who can step back from the send button and ask the harder question: “Why should our prospects actually want to open this?” You will lead a complete redesign of how we use email – the messaging, the content, and the creative – so that every email we send earns its place in the inbox, builds genuine value for prospects, and drives them measurably closer to a purchase. You will own the strategy, set the standard for execution, and be accountable for the engagement and revenue outcomes that follow. The ideal candidate is a senior email marketer who has previously owned strategy across multiple brands or business units, has a strong point of view on what makes email valuable to a prospect (not just a marketer), and can balance creative ambition with technical and commercial discipline.

Key Responsibilities

Email Marketing Strategy & Group-Wide Leadership

• Own the group-wide email marketing strategy across all brands, defining the role email plays in each brand’s prospect journey, lifecycle and revenue model.
• Lead a complete redesign of our group email program – messaging architecture, content strategy, creative direction and cadence – to materially increase the usefulness and perceived value of our emails to prospects.
• Set and defend a clear point of view on “what good looks like” for prospect-facing email across the group, and hold all stakeholders (including senior leaders) to that standard.
• Build and present the email marketing roadmap to the executive team, including business case, investment requirements, expected revenue impact and KPIs.
• Act as the senior subject-matter authority on email marketing across the business: brief, advise and influence brand marketers, sales leaders and executives on how email should be used.
• Define the operating model for email across the group – what is centralised vs. brand-led, how brands collaborate on shared assets, and how we scale without diluting brand identity.

Prospect Insight & Value Proposition

• Lead structured discovery into our prospects – their motivations, decision journeys, objections and information needs – and translate this into a value-first content framework for email.
• Partner with sales, customer support and brand teams to surface the questions, objections and friction points prospects raise most often, and build email content that proactively answers them.
• Establish a content-value standard: every email must demonstrably help the prospect make a better decision, not just promote a product. Define and enforce this standard across all brands.
• Own voice-of-customer feedback loops on email (replies, surveys, behavioural signals) and use these insights to evolve messaging and creative continuously.

Pipeline Generation & Revenue Accountability

• Carry a direct revenue and pipeline target for “Email Marketing”-attributed opportunities and bookings across the group.
• Drive measurable improvement in engagement-to-revenue conversion by lifting the quality and relevance of email content, not just sending volume.
• Lead the reactivation strategy for dormant prospects across all brands and own the recovery of lost or stalled sales conversations through email.
• Use engagement data to inform sales prioritisation – surfacing high-intent prospects to sales and routing low-intent prospects into nurturing flows that build value over time.
• Identify and unlock cross-brand and cross-sell opportunities through coordinated, customer-centric email programs.

Campaign Strategy & Execution Oversight

• Set the campaign architecture for the group: lead nurturing, onboarding, retention, re-engagement, win-back and lifecycle programs.
• Define the testing roadmap (A/B and multivariate) for messaging, content, creative, CTAs and timing – ensuring tests are designed to answer strategic questions, not just incremental tweaks.
• Own the segmentation strategy across the group, eliminating “spray and pray” and ensuring every audience receives content tailored to their stage, intent and brand affinity.
• Direct and approve high-impact campaigns end-to-end, working hands-on where required and stepping back to oversee at scale.
• Coordinate omnichannel orchestration with SMS/RCS, in-app and social channels so email plays its proper role within a connected prospect experience.

Creative & Content Direction

• Set the creative and editorial direction for email across the group – visual identity, tone, content formats and storytelling frameworks – in partnership with brand teams.
• Lead the creative redesign of our email templates, layouts and content patterns so they feel modern, useful and unmistakably on-brand.
• Champion accessibility and inclusive design as a non-negotiable standard across all brands.
• Curate and commission compelling visual and interactive components (banners, GIFs, dynamic content, interactive elements) that elevate engagement and conversion.

Platform, Data & Operational Excellence

• Own the configuration, health and roadmap of our marketing automation stack: Salesforce (Lightning emails), Customer.io, Parcel, Litmus, and supporting design tools (Canva, Adobe Creative Cloud).
• Set the standard for data quality, segmentation logic, deliverability and compliance (GDPR, CCPA, CAN-SPAM, CASL) across the group.
• Direct ongoing improvement of dynamic content adoption, deliverability, sender reputation, list hygiene and unsubscribe experience.
• Define KPIs and reporting standards for email; build and maintain executive-grade dashboards (Salesforce, Excel) used by Revenue Operations leadership and the board.
• Present performance, insights and recommendations to senior stakeholders on a regular cadence, framing email as a strategic revenue lever rather than a tactical channel.

AI Strategy & Adoption

• Define the AI strategy for email across the group: where AI creates leverage, where it doesn’t, and how we adopt it responsibly.
• Lead practical AI adoption across content generation, personalisation, predictive segmentation, send-time optimisation, deliverability protection and reporting.
• Establish KPIs to measure the impact of AI on email outcomes and continuously expand adoption where it is proven to drive value.

Stakeholder Leadership

• Act as a trusted senior partner to brand marketing leads, sales leadership, customer support and the executive team.
• Brief, mentor and develop more junior marketers and contractors involved in email execution, raising the capability of the wider marketing function over time.
• Build the case for, and ultimately lead, future expansion of the email function (additional headcount, agency partners or specialist tooling) as the strategy scales.

Experience & Qualifications

• 6–8+ years of B2C and/or B2B email marketing experience, with at least 2–3 years owning email strategy at a manager or lead level.
• Demonstrable track record of leading a meaningful redesign or step-change in an email program – with measurable improvements in engagement, conversion and revenue.
• Strong commercial mindset – comfortable carrying revenue and pipeline targets, building business cases and presenting to executives.
• Multi-brand or portfolio experience strongly preferred (group-wide, holding company, agency-side, or large multi-product environments).
• Hands-on expertise across Salesforce Marketing tools, Customer.io (or comparable platforms such as Braze, HubSpot, Marketo, Klaviyo), Litmus and Parcel.
• Strong content and creative judgement – able to brief, critique and elevate creative work, not just sign it off.
• Deep understanding of deliverability, segmentation, lifecycle marketing, compliance (GDPR, CCPA, CAN-SPAM, CASL) and modern email design and accessibility standards.
• Practical, current experience integrating AI into email workflows – with a clear point of view on what works and what doesn’t.
• Excellent written communication, stakeholder management and influencing skills.

What Success Looks Like

• Within 90 days: a clear, evidence-based diagnostic of our current email program across all brands, with a prioritised redesign roadmap presented to the executive team.
• Within 6 months: visible lift in core engagement metrics (open, click, reply, unsubscribe) driven by improved content value and creative quality.
• Within 12 months: a measurable step-change in email-attributed pipeline and revenue across the group, supported by a redesigned content, creative and automation framework.
• Ongoing: email recognised internally as one of our most valuable, prospect-respecting channels – not just a broadcast tool.

Compliance & Best Practices

• Ensure full compliance with email marketing regulations (CAN-SPAM, GDPR, CCPA, CASL) and maintain robust opt-in/opt-out policies across all brands.
• Set and uphold deliverability best practices to maximise inbox placement and protect group sender reputation.
• Develop and maintain SOPs and governance frameworks for email marketing across the group.

How to Apply

If you are commercially driven, technically confident and motivated by measurable revenue outcomes, we would like to hear from you.

Submit your CV along with examples of automation workflows or campaigns you have built.

Job Types: Full-time, Permanent

Pay: R800 000,00 - R900 000,00 per year

Work Location: Remote