Head of Marketing - Full Time

Company Description

Hoora is India’s #1 car and bike care company, dedicated to making vehicle management simple, reliable, and accessible for all. Beginning as a doorstep car wash venture in Nagpur, Hoora has grown into a nationwide brand, spanning 85+ cities, servicing over 2 lakh satisfied customers, and achieving 25 lakh+ app downloads. Our all-in‑one platform offers doorstep auto care, premium auto products, insurance services, and entrepreneurial opportunities through partner and distributor programs. Hoora is transforming the unorganized vehicle care industry with quality processes, skilled professionals, and transparent pricing. Our mission is to deliver effortless car care for vehicle owners and create meaningful opportunities for those in the industry.

Position Overview

Performance Marketing Head – full‑time, on‑site role located in Nagpur. This role involves strategizing and managing digital/performance marketing campaigns to drive customer acquisition, engagement, and retention.

Responsibilities

• Strategize and manage digital/performance marketing campaigns to drive customer acquisition, engagement, and retention.
• Oversee paid marketing efforts.
• Analyze campaign performance metrics.
• Conduct competitor research.
• Identify growth opportunities.
• Collaborate with cross‑functional teams such as sales, product, and design to ensure seamless execution of marketing strategies.
• Will drive customer acquisition and revenue growth by developing, executing, and optimizing data‑driven digital campaigns (SEO, SEM, Paid Social, Display) to maximize ROI.
• Run ROI‑focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high‑value traffic and conversions.
• Use analytics and A/B testing to reduce drop‑offs and improve.
• Define pricing, positioning, and creative angles to maximize market response.
• Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Requirements

• Bachelor's or Master’s degree in Marketing, Business Administration, or a related field.
• Experience in the automotive industry or operating in a startup environment is advantageous.
• Creative problem‑solving skills and the ability to adapt in a dynamic environment.
• Proficiency in Market Planning and Market Research to identify target audiences, opportunities, and trends.
• Strong skills in Marketing Management and Sales to drive impactful campaigns and strategies that align with business objectives.
• Experience in Public Relations to enhance brand visibility and maintain relationships with media and key stakeholders.
• Strong analytical skills to evaluate performance metrics, interpret data insights, and adjust strategies for optimal results.
• Track Record (Mandatory): Proven contribution to scaling a brand to ₹20–25 Crore+ in yearly revenue.

Skills

• Deep knowledge of the D2C ecosystem — paid media (Meta, Google), funnel building, CRO, and retention marketing.
• Strong experience in a D2C, marketing, #performancemarketing, or business leadership role, preferably in the autocare or automotive products industry, D2C, Ecommerce etc.
• Industry Fit: Experience with automotive product brands (3M, Turtle Wax, Wavex, Shinex, etc.).
• Technical Tools: Proficient with Shopify, GA4, Ads Manager, and CRM tools such as Klaviyo.

Location

• Must be Nagpur‑based or willing to relocate.