Sr. Director of Marketing Operations

About NetBrain

Founded in 2004, NetBrain is the leader in no-code network automation. Its ground-breaking Next-Gen platform provides IT operations teams with the ability to scale their hybrid multi-cloud connected networks by automating the processes associated with Diagnostic Troubleshooting, Outage Prevention and Protected Change Management. Today, over 2,500 of the world’s largest enterprises and managed services providers leverage NetBrain’s platform.

What We Need

We are seeking a Sr. Director of Marketing Operations to build the data, analytics, and operational infrastructure that powers our GTM transformation. This is not a traditional 'keep the systems running' marketing ops role. You will build a new pipeline model, lead segmentation and data strategy, drive website transformation, and accelerate AI adoption across the marketing function. You will be the architect of how we measure progress and make decisions.

The Impact You'll Make

NetBrain's GTM transformation depends on data we don't yet have visibility into. We need to understand account penetration by stage, velocity by segment, pipeline source by channel, and adoption patterns by customer cohort. We need a pipeline model that measures marketing's impact beyond lead generation—across the entire customer journey. And we need a website that tells our story effectively, not just catalogs our features. This role builds that foundation.

What You'll Do

• Pipeline Strategy & Analytics: Build and operationalize a Bowtie-based pipeline model to measure impact from awareness through expansion. Define and track KPIs across conversion, velocity, account penetration, and pipeline source.
• Segmentation & Data Strategy: Own ICP definition and segmentation. Establish account-level visibility across engagement, pipeline, and adoption by integrating CRM, marketing, and product data to enable tiered targeting.
• Website & Digital Experience: Lead website transformation and implement an AI-first content strategy to scale personalization and performance.
• Marketing Technology: Own and optimize the martech stack (CRM, automation, intent, attribution) to enable scalable execution, accurate measurement, and seamless data flow.
• AI & Automation: Drive AI adoption across marketing to automate workflows, enhance GTM productivity, and foster a culture of experimentation.
• Reporting & Insights: Deliver executive-level insights on pipeline performance and marketing impact, shifting the organization from activity-based to outcome-driven decision making.
• Team Leadership: Lead and scale Marketing Ops, AI/Growth Engineering, and Web teams, building a high-performing function that blends operational rigor with strategic analytics.

What You Bring

• You have 10+ years in marketing operations, revenue operations, or analytics roles, with 4+ years in leadership positions