Head of Marketing (REMOTE)

Job Title

Director, Growth Marketing

About

True Classic is looking for a Director, Growth Marketing to drive new and repeat customer revenue through paid media, affiliate marketing, and owned media channels. In this hands‑on, performance‑focused role, you will work directly with our Head of Marketing to execute, scale, and systematize growth initiatives that improve CAC efficiency, retention, and customer LTV.
You’ll thrive here if you’re a scrappy executor who’s just as comfortable managing ad platforms as you are building performance dashboards or partnering on full‑funnel strategies.
All True Classic roles are global and omni‑channel, driving accountability across product categories, regions, and sales/marketing channels. This role will allow you to impact operations worldwide, ensuring alignment with our business objectives and delivering success across diverse markets and platforms.

Responsibilities

• Performance Marketing & Paid Media: Plan, execute, and optimize campaigns across Meta, Google, YouTube, TikTok, and affiliate networks. Manage media budgets, pacing, and efficiency to deliver on CAC, ROAS, and retention goals.
• Manage True Classic’s affiliate program with a focus on quality, ROI‑driven partnerships.
• Support campaign and flow strategy across owned media channels (e.g., email, SMS, app push).
• Partner with creative and lifecycle teams to deploy full‑funnel strategies and increase repurchase rate and LTV.
• reporting frameworks, A/B testing protocols, creative tagging systems).

Requirements

• 5+ years of hands‑on experience in growth or performance marketing, ideally in DTC e‑commerce.
• Expertise in campaign management across Meta, Google, YouTube, and TikTok.
• Experience working in hybrid or remote environments with cross‑functional teams.
• Excel / Google Sheets (advanced).
• Creative problem‑solving and iteration mindset.
• Remote

Benefits

Health & Wellness

• Company medical, dental, and vision insurance
• $75/month Wellness Stipend
• Free Employee Assistance Program (EAP)

Work & Growth Support

• $75/month Work From Home Stipend
• $75/month Learning & Development Stipend