HEAD OF SALES AND MARKETING

THE PERSON

Are you a driven, creative sales leader with a passion for fashion and an entrepreneurial spirit? Do you thrive in a fast-paced and growing organization where each day brings new challenges and opportunities? If you’re a collaborative, hands-on leader who takes pride in developing your team’s capabilities and holding them accountable to a shared vision, and celebrating every win, we want to meet you

Our ideal Head of Sales and Marketing demonstrates:

• Ownership: You’re reliable and exceptionally organized, taking full responsibility for your actions and decisions, while guiding your team to do the same. You hold yourself and others accountable, embracing tough conversations to maintain high standards and drive success.
• Mentorship: You prioritize coaching and empowering your team, recognizing that when everyone reaches their full potential, the organization thrives. Your supportive leadership ensures team members are equipped to honor commitments and achieve their best.
• Resiliency: As a resourceful leader, you tackle challenges head-on, building strong relationships and navigating setbacks with a steady, positive approach.
• A Strong Work Ethic: Juggling multiple tasks comes naturally to you, and with your detail-oriented, solutions-focused mindset, you get things done right the first time.
• Proactive Communication: You prioritize integrity, transparency, and active listening, clearly outlining expectations and ensuring agreements are upheld to keep everyone aligned and set up for success.
• Healthy Competition: Passionate about women’s apparel, you create a collaborative environment where team members support one another, while holding each other accountable. You celebrate team achievements, encouraging friendly competition that strengthens team dynamics.
• Adaptability: Thriving in the fast-moving wholesale apparel industry, you’re flexible, innovative, and always ready to embrace new challenges.

Our ideal Head of Sales and Marketing leader is excited to make a meaningful impact within the wholesale apparel industry, embracing a growth-focused, collaborative culture. If you’re ready to lead with innovation, drive success, and be part of a company poised for exciting growth, apply today

RESPONSIBILITIES

The Head of Sales and Marketing will be responsible for:

• Strategic Growth and Profitability: Creating and executing comprehensive sales and marketing plans to boost profitable sales, conducting in-depth sales analysis, and sharing actionable insights with the team.
• Management Team Leadership: As a member of the leadership team, you will collaborate to set the vision, strategy, and goals, and define the prioritized execution plan to achieve each. You will work alongside operations, sourcing, and warehouse managers, as well as ownership, to identify and mitigate risks and manage obstacles to drive profitable growth.
• Cross-Functional Leadership: Playing an integral role on the management team, leading the sales team with a cross-functional mindset, ensuring consistency in processes, and managing order flow.
• Team Communication and Coordination: Leading weekly sales team meetings, maintaining regular communication, and coordinating timely distribution of sales leads to maximize team efficiency.
• Goal Setting and Performance Tracking: Establishing clear, measurable goals for the sales team, regularly tracking progress, and providing feedback to ensure alignment with company objectives, driving motivation and accountability for achieving targets.
• Team Building and Development: Recruiting, building, and developing a high performing sales and marketing team that drives growth by expanding the customer base and increasing sales.
• Coaching, Accountability, and Field Support: Providing hands-on coaching and mentorship to develop team members, establishing training programs and maintaining accountability for both team and individual goals. Traveling as needed to support team members in the field and attending trade shows to represent and promote the company.
• Marketing and Digital Presence: Collaborating with marketing professionals to drive marketing initiatives, ensuring an engaging and effective online presence.
• Data-Driven Marketing Insights: Overseeing the analysis of data to identify key advertising opportunities, measuring ROI across platforms, and using insights to elevate marketing effectiveness.
• Financial Planning and Budget Management: Developing and managing the sales and marketing budgets, forecasting financial needs, and allocating resources strategically to maximize ROI and profitability.
• CRM and Technology Optimization: Leveraging CRM tools to support team growth, implementing best practices, and identifying key features that drive sales performance.

** This is a hybrid position based in Seven Lakes, North Carolina, requiring domestic travel with 8-10 in-office days per month. **

QUALIFICATIONS