Demand Generation & ABM Specialist

Gatling is a Tech company redefining how engineering teams test application performance at scale. With 30M+ downloads and a thriving open-source community, we're trusted by engineering teams at some of the world's most demanding companies, across fintech, streaming, banking, and SaaS.

We're a team of 30, multicultural and remote-friendly, with a strong bias for technical credibility and quality over volume. Growth at Gatling isn't about spray-and-pray, it's about precision: the right signal, the right content, the right account, at the right time.

What you’ll do:

You'll own Gatling's ABM and demand generation engine, turning account signals into pipeline, and content into conversion. This is a hands-on role at the intersection of strategy, content activation, and sales alignment.

What you'll own:

• Design and run account-based marketing (ABM/ABX) strategies targeting ICP accounts
• Build multi-touch outreach sequences across email and LinkedIn
• Translate intent signals and usage data into structured nurturing plays
• Align messaging with DevRel, Product Marketing, and Sales
• Manage and improve CRM lifecycle logic, scoring, and data quality in HubSpot
• Run limited paid retargeting (Google Ads, LinkedIn) to support ABM efforts

You're a fit if you have:

• 5+ years in Demand Gen, ABM, or Growth Marketing in B2B SaaS
• Hands-on HubSpot & Salesforce experience (workflows, scoring, lifecycle stages)
• Experience building and executing multi-channel outreach campaigns
• Comfort owning both strategy and execution
• Fluent English

Nice to have:

• Familiarity with GTM tooling (Clay, Reo.dev, Outreach tools)
• Experience with technical or developer audiences
• Signal-based or intent-driven marketing background
• French is a plus
• Experience with technical products, developer audiences, or signal-based marketing is a strong plus.

What we offer:

• Full remote flexibility: Work from anywhere in France, with monthly in-person workshops in Paris to stay connected as a team.
• Real ownership, small team: 30 people means your work ships fast, your decisions matter, and you're never one layer removed from impact.
• Build from the ground up: The GTM infrastructure role is new — you'll define how it works, not inherit someone else's setup.
• Home office allowance: €200/year to set up your workspace the way you work best.
• Luncheon vouchers: Daily meal benefits to cover lunch, wherever you're working from.
• Transport reimbursement: 50% of your public transport card covered each month.
• Salary: 60k base salary + 10k bonus