Social Media Manager

We are recruiting a Social Media Manager for a digital agency in Bloemfontein, Free State to implement online campaigns for diverse clients. You will manage PPC advertising, optimise content for SEO, create social media content, analyse performance data, and provide clients with insightful reports and recommendations for improvement.

Responsibilities

• Collaborate with sales, product development, and internal teams to ensure alignment between marketing activities and business objectives.
• Build and maintain relationships with media, influencers, and industry partners to increase brand exposure and credibility.
• Manage the company's digital marketing channels including websites, social media platforms, email marketing, and paid digital advertising.
• Plan and execute events including product launches, trade shows, conferences, and experiential marketing activations.
• Manage brand identity and ensure consistency of messaging, visual presentation, and tone of voice across all communication materials.
• Manage the marketing budget effectively, tracking expenditure and ensuring return on marketing investment is measured and maximised.

Requirements

• Strong digital marketing skills including SEO, Google Ads, social media advertising, email marketing, and content management systems.
• Excellent copywriting and communication skills with the ability to create persuasive and engaging content for diverse audiences.
• Analytical mindset with experience in interpreting marketing data, identifying trends, and making data-driven recommendations.
• Creativity and a passion for storytelling with ability to generate fresh ideas and innovative approaches to marketing challenges.
• A minimum of two to four years of marketing experience, either agency-side or client-side, with a proven track record of campaign success.

Qualifications

• Google Ads and Analytics Certifications