Brand Manager
The Crump Group, Inc.
About the role
About
Drive brand excellence at Crumps' Naturals as a hybrid Brand Manager. Innovate product strategies and execute marketing campaigns to enhance market presence.
In this role, you will oversee the Crumps' Naturals brand under the guidance of the Director of Marketing. You’ll be responsible for crafting narratives that resonate with pet parents, developing robust marketing plans, and refining our brand’s positioning. Your ability to analyze market data and consumer trends will be essential in driving brand growth and profitability in a competitive landscape.
Key Responsibilities:
- Oversee marketing and advertising efforts
- Report on marketing campaign effectiveness
- Identify market opportunities for brand expansion
- Develop and implement comprehensive brand plans
- Create launch plans for new products in the U.S.
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 3-5 years of brand marketing experience in CPG
- Experience managing digital campaigns and cross-functional teams
- Strong analytical and creative problem-solving skills
- Exceptional time management and organizational abilities
Join Crumps' Naturals and showcase your expertise in brand management and creative marketing to make a meaningful impact.
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