Digital Marketing & Student Acquisition Officer

About Us

SkillearnIQ Hub is a virtual learning and academic support platform helping students prepare for WAEC, NECO, JAMB, GCE, and other examinations through expert-led tutoring and digital learning solutions.

Role Summary

We are seeking a results-driven Digital Marketer to increase student enrolment, grow brand awareness, and manage digital campaigns across social media and paid advertising platforms.

Responsibilities

• Develop and execute digital marketing campaigns to generate student leads
• Manage social media pages and content calendar
• Run and optimize Facebook/Instagram/Google Ads
• Track campaign performance and provide weekly reports
• Manage lead follow-up funnels (WhatsApp, email, CRM)
• Collaborate with design/video team on content creation
• Improve website/landing page conversion where applicable

Requirements

• 2+ years digital marketing experience
• Proven record of generating leads/sales online
• Experience running Meta and/or Google Ads
• Strong copywriting and content strategy skills
• Knowledge of analytics/reporting tools
• Experience in education marketing is a plus