Inbound Marketing Director

About

The Home Doctor is a top 100 home improvement company in the U.S., serving the DC, Maryland, and Virginia markets for over 13 years. We generate consistent demand across roofing, windows, and siding—and we are looking for someone to take full ownership of inbound performance.

This is not a “post and pray” marketing role.

This is a revenue seat.

What This Role Actually Owns

• Daily lead flow – Minimum 10+ qualified inbound leads per day
• Channel performance – Angi, Facebook, Google, radio, and all paid sources
• Budget allocation – Move money aggressively toward what works, cut what doesn’t
• Lead quality – Work with sales to ensure leads convert and stick
• Full funnel visibility – From inquiry → sale → cancellation

You are not judged on activity.

You are judged on results.

What This Role Is NOT

• Not a branding role
• Not a content/social media role
• Not a “set it and forget it” campaign role

If you are looking to manage vendors and send reports, this is not for you.

What Success Looks Like

• Consistent 10–15+ issued leads per day
• Scalable, profitable channels (not guesswork)
• Clear data on what’s working and what isn’t
• Tight alignment with sales to improve close rates and reduce cancellations
• Fast decision-making and constant optimization

Who This Is For

This opportunity is for someone who:

• Has hands-on experience running paid lead generation (Google, Meta, Angi, etc.)
• Understands ROI, cost per lead, and cost per acquisition at a deep level
• Moves fast and doesn’t wait on others to solve problems
• Is comfortable making real-time budget decisions
• Can push back, challenge, and drive results across departments
• Thinks like an owner, not a coordinator

Who This Is NOT For

• Someone who needs constant direction
• Someone who blames other departments for performance
• Someone who waits for perfect data before acting
• Someone who is not comfortable being held accountable to hard numbers

Compensation

• Competitive base salary
• Performance-based bonuses tied to lead volume and ROI
• Clear path for growth based on results

Why The Home Doctor

• Established brand with strong reputation (Top 100 nationally)
• Proven sales infrastructure and lead demand
• Significant marketing budget to scale what works
• Leadership that values performance and rewards results

How to Apply

If you’re serious about owning a revenue function and driving real growth, apply with:

• Your experience managing paid lead channels
• Examples of performance (cost per lead, ROI, scaling results)
• Why you’re a fit for a results-driven environment

Pay

$75,000.00 - $120,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Education

• Bachelor's (Required)

Experience

• Inbound marketing: 2 years (Required)

Ability to Commute

• Falls Church, VA 22041 (Required)

Work Location

In person