Industrial Sales Manager

About Us

Backer Heatrod is a leading UK manufacturer of electric heating elements and industrial heating solutions. As part of the global NIBE Element Group, we design and produce both standard and bespoke heating products for a wide range of industries including process, food & beverage, and chemical sectors.

About The Role

We are seeking a results-driven Industrial Sales Representative to grow and manage sales of industrial products and solutions, across the UK with exposure to EPC (Engineering, Procurement and Construction) contracts and tenders.

The role involves developing strong customer relationships, supporting EPC opportunities, and contributing to tender and project activity from enquiry through to order placement, while ensuring the company is appropriately positioned and registered with key EPC clients.

Key Responsibilities

Sales & Business Development:

• Develop and maintain strong relationships with industrial customers, EPC contractors, and project stakeholders
• Identify and pursue new business opportunities within industrial and project-based markets
• Manage the sales cycle from enquiry through quotation, negotiation, and order closure
• Support achievement of agreed sales targets and KPIs
• Monitor market trends and customer requirements

EPC Contracts, Tenders & Registration

• Support management of EPC-related enquiries, tenders, and bid submissions
• Assist with reviewing tender documentation, technical specifications, and commercial requirements
• Coordinate internal inputs to ensure accurate and timely tender responses
• Contribute to the preparation of technical and commercial proposals
• Assist with the registration and prequalification of the company with EPC clients, including maintaining supplier portals, documentation, and basic compliance requirements
• Maintain awareness of key EPC customers' procurement and registration processes

Technical & Customer Support

• Attend customer sites, meetings, and project discussions as required
• Liaise with engineering and operations teams to ensure feasibility and smooth handover

Administration & Reporting

• Maintain accurate CRM records, opportunity tracking, and tender status updates
• Provide regular activity and opportunity reporting to management

About You

Skills & Experience:

Essential

• Experience in industrial/technical B2B sales
• Exposure to tenders, project sales, or contractor/EPC environments
• Strong organisational and communication skills
• Ability to understand technical products and documentation
• Proactive, self-motivated, and commercially aware
• Full UK driving licence

Desirable

• Consultative End User sales experience
• Experience dealing with EPCs or large project contractors
• Familiarity with supplier registration or prequalification portals
• Engineering or technical background
• CRM or tender management system experience
• Experience in the process heating industry

Personal Attributes

• Professional and reliable when dealing with customers and contractors
• Detail-conscious but commercially focused
• Comfortable working independently and with cross-functional teams

Benefits

• Competitive salary (dependent on experience)
• Commission / bonus scheme
• Company car or car allowance
• Pension scheme
• Training and development opportunities
• Life Assurance

Please Note

No agencies.

Candidates with the relevant experience or job titles of: Industrial Sales Representative, Industrial Business Development Manager, Sales Manager, Technical Sales Manager, B2B Sales Manager, Technical Sales Engineer, Sales Engineer Manager, Project Sales Manager may also be considered for this role.