Influencer Marketing Executive

About

The Influencer Marketing Executive is responsible for the full creator journey — from identifying and onboarding top-tier Tik Tok and Instagram talent, to nurturing and incentivising an engaged affiliate community that consistently produces high-performing content. Bridging pipeline growth with performance marketing, this role ensures our creator network is always full, always active, and always contributing to both brand awareness and revenue.

Responsibilities

Creator Discovery & Outreach

• Research and identify relevant creators aligned with the brand across Tik Tok and Instagram
• Manage outreach for collaborations, campaigns, and events across email and social platforms, handling incoming responses
• Identify and reach out to potential expert partners on relevant platforms

Onboarding & Operations

• Maintain and update creator details across the outreach database and partnerships tracker
• Coordinate product shipments to creators, including order creation, tracking, and resolving delivery issues
• Handle Tik Tok Shop and Refunnel operational management, including creator approvals

Community & Affiliate Management

• Manage the affiliate Discord group, keeping the community active and engaged
• Set and manage content challenges on Refunnel
• Encourage posting frequency and recognise high-performing creators
• Conduct regular calls with VIP creators
• Manage performance-based creator payments via Refunnel

Content & Performance

• Follow up with UGC creators to ensure timely content delivery, logging activity in the Asana creative pipeline
• Monitor social media posts to ensure partnership deliverables are met
• Train creators on best practices for high-performing content
• Support UGC creator sourcing for new launches and events

Asset Management & Administration

• Upload, organise, and label creator content in Google Drive
• Provide general administrative support to the Partnerships team as needed

What you bring:

We have two openings for this role. Both require a strong foundation in influencer marketing — one is focused on affiliate and community management (Tik Tok Shop experience required), the other on creator discovery and partnerships (Tik Tok Shop experience not essential).

Both Roles Require

• 1–2 years of experience in influencer marketing, PR, or a related field
• Proven proficiency across Tik Tok and Instagram ecosystems, with a strong understanding of short-form video content
• The ability to identify high-potential creators and distinguish between aesthetic fit and genuine brand alignment
• Content intuition — an understanding of what makes content perform (hooks, transitions, CTAs)
• Strong relationship-building skills, with the confidence to communicate directly with creators and partners
• Solid written communication and administrative competence
• An operational mindset with strong attention to detail

Role 1 — Affiliate & Community Management (Tik Tok Shop Experience Required)

• 1–2 years of affiliate program or online community management experience
• Hands‑on experience with Tik Tok Shop Seller Center and/or affiliate platforms such as Refunnel
• A track record of creating or briefing high‑performing short‑form video content
• Motivational and persuasive — able to energise a creator community and drive posting behaviour

Role 2 — Creator Discovery & Partnerships (Tik Tok Shop Experience Not Essential)

• 1–2 years of experience in influencer outreach, talent sourcing, or PR
• Confident and proactive communicator, comfortable managing outreach pipelines and building relationships from scratch
• Highly organised with strong logistical and administrative capability

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.