Influencer Marketing Specialist

About the role

You'll manage end-to-end influencer campaigns for beauty and K-beauty brands, working closely with creators and brands. This role offers a base salary of USD $20,000–30,000 annually plus commission (5–10% of gross margin on campaigns managed).

Responsibilities

Campaign execution & management:

• Support end-to-end delivery of influencer campaigns on TikTok, Instagram, and YouTube.
• Manage timelines, deliverables, and creator workflows using ClickUp.
• Ensure content aligns with brand positioning, product messaging, and current beauty trends.

Creator sourcing & evaluation:

• Identify and source high-performing beauty and K-beauty creators.
• Evaluate creators based on performance metrics, audience demographics, and content style.
• Use tools like Beacons to assess creator ecosystems, link performance, and monetisation behaviour.

Outreach, negotiation & deal management:

• Lead outreach to creators and managers to secure partnerships.
• Negotiate rates, deliverables, usage rights, and paid media terms.
• Structure deals with a commercial understanding of campaign economics (CPM, conversion potential, product margins).

Content direction & performance:

• Contribute ideas for content angles that perform in beauty (before/after, routine integration, hook formats).
• Ensure creator content is authentic and showcases visible product results rather than overly scripted messaging.
• Analyse campaign performance (views, engagement, CPM, conversion signals) and feed insights into future creator selection.

Relationship management:

• Build long-term relationships with beauty creators and brand partners.
• Act as the main point of contact throughout campaigns.
• Drive repeat partnerships through strong execution and communication.

Requirements

• 1-2 years of experience in influencer marketing, talent management, or social media marketing.
• Strong experience within the beauty, skincare, or K-beauty industry.
• Deep understanding of TikTok and Instagram beauty content formats.
• Fluent English.
• High ownership and autonomy. You solve problems independently and don't need to be hand-held.
• Strong organisational skills to manage multiple campaigns simultaneously.
• Korean language (business proficiency).
• Existing relationships with beauty or K-beauty creators.
• Experience with Korean beauty brands or global beauty campaigns.
• Understanding of skincare product categories and consumer behaviour.
• Familiarity with ClickUp, Beacons, or Notion.

About the company

INAUTALENT is an expert in international recruitment that helps you find talent and expand your business. They offer recruitment services, innovation development, and international expansion support. Their services include attracting, recruiting, and retaining top talent, as well as providing integrated HR programs and mobility services.

Industry: Recruitment Services Website: inautalent.com

What they're looking for

• Candidates with 1-2 years of experience in influencer marketing or related fields.
• Strong understanding of the beauty industry and TikTok/Instagram content formats.
• High ownership and problem-solving skills.
• Strong organisational skills to manage multiple campaigns.

Interview preparation

Questions to ask:

• What are the key performance indicators (KPIs) for success in this role?
• How does INAUTALENT support the growth and development of its employees?
• What are the most challenging aspects of managing influencer campaigns in the beauty industry?