Innovation Brand Manager

About

Position: Innovation Brand Manager
Location: Hybrid (El Segundo, CA and/or Burbank/North Hollywood, CA)

Creating a world where pets live longer, healthier lives, from their very first meal.

Responsibilities

• Lead end‑to‑end innovation for new product lines—from concept ideation through commercialization.
• Identify whitespace opportunities through consumer insights, trends, and competitive analysis.
• Develop compelling brand positioning, messaging, and go‑to‑market strategies.
• Partner cross‑functionally with R&D, operations, supply chain, and external partners to bring products to life.
• Manage product development timelines, budgets, and key milestones.
• Own packaging, pricing strategy, and product architecture decisions.
• Collaborate with marketing and sales teams to ensure strong market entry and sustained growth.
• Continuously evaluate product performance and iterate based on data and consumer feedback.

Qualifications

• 5–8+ years of experience in brand management, innovation, or product development within CPG.
• Strong experience in consumable goods (e.g., food, beverage, supplements, or similar categories).
• Proven track record of launching new products from concept to market.
• Highly strategic thinker with the ability to execute and operate independently.
• Comfortable working in a fast‑paced, ambiguous environment with high ownership.
• Strong cross‑functional leadership and project management skills.
• Excellent communication and storytelling abilities.
• Education: Bachelor’s degree (required).
• Experience: 5+ years (required); 7+ years (preferred).

Benefits

• Comprehensive healthcare coverage – 100% of premiums for medical, dental, and vision plans (employee‑only).
• Annual bonus.
• 401(k) match up to 3.5% of contributions.
• 6 paid sick and mental health days, Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits.
• Employee Stock Ownership Plan (company contributions of stock).
• Reimbursement for a portion of personal cell phone and internet usage (eligible employees).
• Professional development opportunities with mentorship, continuous learning programs, and performance‑based pay increases.
• Charity sponsorships with over $9 million donated to date.
• Potential for quarterly KPI bonuses.

Compensation

• Base salary range: $104,000 – $130,000, plus bonus potential.