Campaign Marketing Manager
Sony Interactive Entertainment
About the role
About
Drive impactful marketing campaigns as a Campaign Marketing Manager in a hybrid role. Develop and execute strategies that resonate with local markets while managing significant product launches effectively.
This role focuses on end-to-end management of marketing campaigns that highlight both software and hardware. You will interpret market insights and translate them into creative briefs, working closely with various departments to ensure successful execution. Additionally, you'll oversee budgets and analyze campaign success to enhance future strategies.
Responsibilities
- Lead go-to-market execution for multiple campaigns
- Create localized marketing strategies from global insights
- Collaborate across departments to achieve alignment
- Manage external agencies for timely asset development
- Conduct competitive analysis to optimize marketing efforts
Requirements
- Strong communication and stakeholder management skills
- Excellent organizational and multitasking capabilities
- Familiarity with Canadian media landscape
- An appreciation for interactive entertainment and gaming
- Industry experience is preferred
Leverage your strategic marketing skills to enhance brand engagement and deliver on business objectives in a fast-paced environment.
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