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Campaign Marketing Manager

Sony Interactive Entertainment

Canada · Hybrid Full-time Mid Level 1mo ago

About the role

About

Drive impactful marketing campaigns as a Campaign Marketing Manager in a hybrid role. Develop and execute strategies that resonate with local markets while managing significant product launches effectively.

This role focuses on end-to-end management of marketing campaigns that highlight both software and hardware. You will interpret market insights and translate them into creative briefs, working closely with various departments to ensure successful execution. Additionally, you'll oversee budgets and analyze campaign success to enhance future strategies.

Responsibilities

  • Lead go-to-market execution for multiple campaigns
  • Create localized marketing strategies from global insights
  • Collaborate across departments to achieve alignment
  • Manage external agencies for timely asset development
  • Conduct competitive analysis to optimize marketing efforts

Requirements

  • Strong communication and stakeholder management skills
  • Excellent organizational and multitasking capabilities
  • Familiarity with Canadian media landscape
  • An appreciation for interactive entertainment and gaming
  • Industry experience is preferred

Leverage your strategic marketing skills to enhance brand engagement and deliver on business objectives in a fast-paced environment.

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