Innovative Marketing Manager for Paid Media Campaigns
IFG International Financial Group Ltd
About the role
Lead cutting-edge paid media campaigns as a Marketing Manager. Focus on digital search and social strategies while working hybrid, effectively engaging internal teams and stakeholders. This contract role emphasizes managing and optimizing paid media across various platforms. You will be responsible for developing digital marketing strategies aligned with business goals, analyzing metrics, and providing actionable insights. Your collaboration with teams and external agencies will enhance campaign success. Key Responsibilities: • Oversee end-to-end execution of paid media initiatives • Manage campaigns on platforms like Google Ads and SA360 • Analyze performance data to optimize effectiveness • Collaborate cross-functionally to ensure campaign delivery • Act as primary contact for paid media initiatives Requirements: • 4+ years of experience in paid media • Hands-on experience with advertising platforms • Strong analytical skills and KPI definition • Proven ability to manage stakeholder relationships • Detail-oriented, thriving in fast-paced settings Drive innovation in digital marketing through strategic insights and hands-on campaign management, ensuring alignment with business goals. #J-18808-Ljbffr
Requirements
- 4+ years of experience in paid media
- Hands-on experience with advertising platforms
- Strong analytical skills and KPI definition
- Proven ability to manage stakeholder relationships
- Detail-oriented, thriving in fast-paced settings
Responsibilities
- Oversee end-to-end execution of paid media initiatives
- Manage campaigns on platforms like Google Ads and SA360
- Analyze performance data to optimize effectiveness
- Collaborate cross-functionally to ensure campaign delivery
- Act as primary contact for paid media initiatives
Skills
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