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Performance Marketing Manager

BlazeSoft

Canada · On-site Full-time Senior 6d ago

About the role

About

Enhance user acquisition efforts as a Performance Marketing Manager. Execute and optimize marketing campaigns across Meta and other platforms to achieve impressive growth. This in-office role requires a dedicated individual with over 4 years of experience in performance marketing. You will plan and execute user acquisition campaigns, managing substantial 7-figure budgets while focusing on high-quality installs and user lifetime value. Collaborate with both creative and analytical teams to develop compelling ad assets and leverage AppsFlyer for best-in-class tracking and attribution.

Responsibilities

  • Develop and optimize paid user acquisition campaigns
  • Scale budgets and maximize return on ad spend
  • Track and analyze performance using AppsFlyer
  • Collaborate on creative assets based on data insights
  • Conduct A/B testing to identify top-performing strategies

Requirements

  • At least 4 years of relevant performance marketing experience
  • Proven budget management and optimization skills
  • Knowledge of mobile app acquisition strategies
  • Strong analytical skills translating data into actions
  • Creative collaboration experience preferred

Lead the charge in user acquisition by deploying innovative strategies that harness insights from data and creativity for impactful results.

Skills

AppsFlyerMeta

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