Insights Analyst (Social)

About Us

imagi(nation)

We’re bold, creative, pushing boundaries, sparking innovation and creating the extraordinary on the daily. Our entrepreneurial spirit and passion drives us to find new paths for some of the most recognized brands in the world. We act locally for global impact. We take risks. We empower. We go beyond.

To those who won’t settle for the expected—you’ve found your crew.

As a Insights Analyst (Social) you’re confident in analyzing and understanding data. You complement this skillset with the type of curious, plugged in mindset that brings actionable colour and context to your interpretation of that data.

Transparency matters to us. For this role, you can expect a salary between $50,000- $70,000 annually, depending on experience. This is for a new vacancy.

Key Responsibilities

• Creative Contribution: Partner with teams on insight requests to inform strategic approach to client briefs.
• Strategic Planning: Offer data-informed perspectives on agency briefs and creative ideas, leveraging past campaign performance.
• Research & Analysis: Act as a culture hunter: identify, analyze, and report on marketing performance, providing tangible recommendations for real-time and future optimizations.
• Cross-Functional Collaboration: Serve as the go-to collaborator for Strategy and Account Management, inspiring on-trend content and acting as an influential voice in the agency.
• Client Collaboration: Ability to list the things that are important to your client. Be respected by clients for your connectedness to our social community and culture.
• Performance Measurement: Own KPI tracking, collection, and analysis across all platforms (social, web, apps, etc.). Set measurement objectives and forecast social KPIs using benchmarks.
• Cultural Intelligence: Function as the team's insight engine: Conducting research studies, decoding consumer behavior, benchmarking competitors, and surfacing emerging trends to fuel sharper strategy.
• Reporting & Operational Excellence: Build and deliver comprehensive analytics reports that go beyond the numbers. Proactively identify automation opportunities to improve team output and sharpen the speed of decision-making.
• Data Storytelling: Create compelling presentations that bring data to life with effective visualization. Distill complex findings into clear, actionable recommendations for stakeholders.
• Team & Client Enablement: Serve as the trusted analytics partner, enabling colleagues and clients to confidently leverage data for business questions.

Skills & Qualifications

• 2+ years of experience in strategic/data-driven/market research roles within an agency or related environment, with proven and recognized strategic expertise, and a logical and methodical approach to problem solving.
• Some experience in integrating/using AI and other emerging technologies to improve yours and the agency’s strategic output.
• Understanding of the creative development process in an agency environment.
• Outstanding communication and presentation skills, ability to maintain strong relationships with colleagues across strategy, business leadership, and creative communities.
• Driven by curiosity and actively engaged in sharing new trends and news that are relevant to client opportunities.
• Passion for and demonstrated experience in leveraging social media data to drive creative strategies. (Experience with social media is a prerequisite)
• Preferable (but not required) to have experience with Tableau, Airtable, Asana, Google Workplace, SQL, Google Sheets Scripts.
• Comfort and confidence working with big data, and advanced working knowledge of Google Sheets/Microsoft Excel (including pivot tables, custom formulae, and automation).
• Prior experience working with third-party social media management and data analytics platforms like Emplifi, BrandWatch, Sprinklr, Sprout Social, Hootsuite, etc., as well as native business suites of popular social platforms.
• Most importantly, the ability to answer the “why?” and “so what?”

What’s in it for you

We Value The ‘whole You’

• An innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients
• Hybrid work models and flexible hours, plus a work from anywhere policy for short-term stays in other regions
• Generous Vacation starting at 3 weeks + 1 extra week over the holidays
• Agency summer days (exact policy differs per campus and agency)
• Modern, open co-working spaces with coffee & snack bars, located in great city neighborhoods, close to shops and restaurants and easy access to public transport
• Dogs allowed, dedicated Play Room to support families and Private wellness room (in select offices)
• Team social events - holiday parties, seasonal gatherings, weekly happy hours, inspiring speakers and more!

We are obsessed with learning and being better humans

• In-house learning & development sessions and annual career and growth conversations’
• Access to internal network of opportunities across all agencies
• Internal EDI group(s), programs & initiatives across Plus Company and opportunities to be involved in employee resource group(s)

Check out our EDI report here to learn more about our work and commitment towards equity.

We invest in your health and wellness:

• Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses, including gym membership fees, pet care, education expenses, and much more!
• Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy, access to health clinicians 24/7, and a holistic array of other health and wellness resources to support you and your family.
• Dedicated play rooms for days you need to bring the kids and health and wellness rooms when you need a place to get grounded.
• A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
• Maternity leave top up program.

Equal Opportunity Employer

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes Cossette what it is—and we wouldn’t have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

By joining Cossette , you become part of Plus Company, a network of forward-thinking creative agencies. As a network, we unabashedly believe anything is possible. Why? Because possibility is what powers the big dreams and limitless drive of an entrepreneur. And entrepreneurial agencies are what we’re made of. A whole network of them.