Insurance Marketing Manager

Responsibilities:

Marketing Strategy & Planning: • Develop and implement comprehensive marketing strategies to achieve sales targets. • Conduct market research to identify new business opportunities and customer needs. • Monitor industry trends and competitor activities.

Sales & Business Development: • Drive customer acquisition and retention strategies. • Build and maintain relationships with corporate clients, brokers, and agents. • Lead and supervise the marketing/sales team to achieve set targets. • Develop proposals and presentations for prospective clients.

Brand Management: • Enhance brand visibility through campaigns, events, and digital marketing. • Coordinate promotional activities and product launches. • Manage advertising, public relations, and social media presence.

Product Development Support: • Collaborate with underwriting and product teams to design competitive insurance products. • Provide customer feedback and market insights for product improvement.

Performance Monitoring & Reporting: • Track marketing performance metrics and ROI. • Prepare periodic sales and marketing reports for management. • Ensure marketing activities align with regulatory and compliance requirements

Customer Relationship Management: • Ensure high levels of customer satisfaction. • Address client inquiries and resolve escalated issues. • Maintain accurate customer records and data.

Requirements: • Bachelor’s degree in Marketing, Business Administration, Insurance, or related field. • Professional certification (e.g., CIIN, ACII) is an advantage. • Minimum of 5–7 years’ experience in insurance marketing or sales. • Strong understanding of insurance products and regulatory environment. • Proven leadership and team management skills. • Excellent communication, negotiation, and presentation skills. • Proficiency in MS Office and CRM software.