Growth Marketing Manager, Demand Generation

About the Role

As a Growth Marketing Manager, Demand Generation, you’ll be at the forefront of driving CaptivateIQ’s pipeline engine. In this role, you’ll own the strategy and execution of integrated campaigns that generate qualified pipeline.

Reporting to the Director of Demand Generation, you will work across paid digital, in-person, and virtual events, partner programs, and any other channels you can unlock to drive growth.

You’ll partner with Marketing Operations, Product Marketing, Content, Creative, Sales, and our strategic partners to bring your strategy to life.

As we continue to scale, change will be a constant. While this job description reflects what you’ll focus on today, the role will naturally evolve as our business grows and the market matures.

Responsibilities

• Own the strategy, execution, and outcomes for the commercial segment, ensuring every campaign is a data-driven step toward our annual revenue targets
• Run integrated multi-channel campaigns - Develop and manage paid digital campaigns, in-person and virtual events, and partner programs with ongoing testing, analysis, and optimization
• Manage and expand third-party programs - Evaluate and manage partnerships with industry publications, event organizers, and strategic partners to drive top-of-funnel growth
• Partner across the organization - Collaborate with Marketing Operations, product marketing, content, creative, and sales to build integrated programs aligned to business objectives, priority audiences, and use cases
• Grow and nurture the database - Partner with Marketing Operations to ensure effective lead capture, routing, and nurture flows
• Measure and report impact - Set KPIs, analyze performance, and communicate insights and ROI clearly and consistently to leadership and cross-functional partners
• Partner closely with the BDR team to ensure campaign alignment, providing the messaging and creative air cover needed to drive successful outbound plays

Benefits

• 100% of medical, dental, and vision covered including 75% for dependents
• Unlimited vacation days and quarterly mental health days so you can recharge
• $1,000 to explore your dream destination on your work anniversary
• $500 annual professional development stipend to continue growing and learning
• $500 home office stipend to decorate your home office
• $1,000 caretaker stipend to make sure our parent colleagues are being supported
• Virtual team lunches to keep you connected
• 401k plan to participate in and save towards the future
• Newest hardware and tools for the job
• Employee Resource Groups (ERGs) to support and celebrate the shared identities and life experiences of communities within CaptivateIQ