Senior Manager of Integrated Campaigns

The Role and Team

The Senior Manager of Integrated Campaigns is responsible for the global planning, execution, and performance measurement of Medallia's 1:Many demand generation and ABM programs. Moving away from traditional "batch-and-blast" marketing, you will leverage AI and intent data to build highly targeted, omnichannel campaigns that efficiently reach our broad ICP and warm up enterprise accounts. You will work autonomously while collaborating tightly with Content, Field Marketing, Paid Digital, and our 1:1/1:Few Campaign Managers to deliver world-class brand awareness, lead generation, and sales pipeline.

Responsibilities

• 1:Many Campaign Architecture: Own the broader net campaigns and the Global Competitive Takeout engine. Design and execute omnichannel programs across webinars, email nurtures, content syndication, and paid digital.
• AI & Innovation: Act as a pioneer on the team by leveraging AI tools to scale personalization, optimize campaign workflows, and rethink how we approach B2B integrated campaigns.
• Autonomous Strategy & Execution: Take the lead on project management, budgeting, and execution without micromanagement. Actively manage funnel performance and champion a culture of experimentation to improve velocity.
• Cross-Functional Alignment: Partner with Content and Product Marketing to ensure messaging aligns with the buyer's journey, and sync with the 1:Few/1:1 Campaign Managers to ensure seamless "air cover" and audience orchestration.
• Data-Driven Optimization: Apply a rigorous approach to tracking campaign metrics (Account engagement, speed-to-lead, pipeline generated). Review cross-channel performance to optimize intent triggers and conversions.

Candidates based in the Tysons vicinity will be prioritized as this role is Hybrid, 3 days per week onsite.

Qualifications

Minimum Qualifications

• 5+ years of experience in B2B Enterprise SaaS marketing, successfully leading integrated campaigns that deliver documented pipeline results.
• Proven track record executing scaled 1:Many ABM programs transitioning away from broad demand generation.
• Demonstrated ability to leverage AI and intent data (e.g., 6sense, Demandbase) for segmentation and campaign execution.

Preferred Qualifications

• Strong autonomous leadership skills with an analytical mindset to diagnose funnel disconnects and optimize channel mix.