Integrated Marketing Campaign Lead

About

HackerOne is a global leader in Continuous Threat Exposure Management (CTEM). The HackerOne Platform unites agentic AI solutions with the ingenuity of the world's largest community of security researchers to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems. HackerOne delivers measurable, continuous reduction of cyber risk for enterprises and is trusted by industry leaders such as Anthropic, Crypto.com, General Motors, Goldman Sachs, Lufthansa, Uber, the UK Ministry of Defence, and the U.S. Department of Defense.

The Integrated Marketing Campaign Lead role is part of the Growth team, reporting to the Senior Director of Brand and Growth Revenue. The position is remote and targeted for candidates within ~50 miles of Seattle, WA; Boston, MA; Austin, TX; or Washington, DC.

Responsibilities

Campaign Strategy & Planning

• Develop and execute multi‑channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies.
• Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement.
• Create campaign briefs, goals, target audience definitions, KPIs, and testing plans.
• Define and evolve scalable campaign themes and programs that can run across multiple quarters.

Campaign Execution & Management

• Manage campaign launches from setup through optimization, ensuring strong execution and on‑time delivery.
• Coordinate campaign assets, timelines, and cross‑functional workflows across marketing and go‑to‑market teams.
• Own end‑to‑end channel execution across digital, content, lifecycle, field, and sales‑touch programs.
• Oversee campaign tracking and measurement to ensure clear visibility into performance.

Cross‑Functional Alignment

• Lead alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities.
• Ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market‑facing programs.
• Collaborate with sales and go‑to‑market teams to support campaign follow‑up, activation, and enablement.
• Contribute to scalable campaign playbooks and templates for use across teams and regions.

Reporting & Analysis

• Conduct ongoing campaign reporting and share actionable insights and recommendations.
• Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics.
• Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization.
• Support a test‑and‑learn approach that drives continuous improvement in campaign performance.

Minimum Qualifications

• 5+ years of experience in B2B marketing, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
• Experience supporting or managing multi‑channel campaigns across a range of audiences, segments, and channels.
• Strong analytical, project management, and cross‑functional collaboration skills, with the ability to turn strategy into execution.
• Familiarity with marketing automation, CRM, and project management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana.
• Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis.

Compensation

• Tier B: $129 K–$144 K base salary
• Equity stock options offered

Benefits

• Health (medical, vision, dental), life, and disability insurance*
• Retirement plans
• Paid public holidays and unlimited PTO
• Paid maternity and parental leave
• Leaves of absence (including caregiver leave and leave under CO's Healthy Families and Workplaces Act)
• Employee Assistance Program

*Eligibility may differ by country.

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Visa/work permit sponsorship is not available.
Employment is contingent on a background check.