Integrated Marketing & Campaign Manager

Overview

We are seeking a highly strategic and execution-focused Integrated Marketing & Campaign Manager to lead a statewide marketing initiative focused on driving adoption of a Mobile ID platform and digital wallet integrations (Apple Wallet & Samsung Wallet).

This role will own the development and execution of a multi-channel, statewide marketing strategy, combining digital, traditional, and community-based campaigns to increase user enrollment and business adoption.

Key Responsibilities

Marketing Strategy & Campaign Execution

• Develop and execute a comprehensive, integrated marketing strategy
• Lead statewide and regional campaign rollouts
• Align marketing efforts with major product launches
• Partner with business development teams to support B2B adoption

Digital & Paid Media

• Manage paid media campaigns (Google, Meta, LinkedIn, YouTube)
• Oversee media buying and budget allocation
• Develop television advertising campaigns

Content & Creative Development

• Oversee digital and print marketing assets
• Ensure brand alignment and compliance
• Develop training guides and materials

Email & Social Media Marketing

• Lead bi-monthly email campaigns
• Manage social media strategy and content calendar

Earned Media & Public Relations

• Develop earned media strategies
• Write press releases and support outreach

Community & Stakeholder Engagement

• Coordinate outreach at events and venues
• Collaborate with external stakeholders

Performance Tracking & Optimization

• Track KPIs and campaign metrics
• Deliver reports and dashboards
• Optimize campaigns based on performance

Required Experience & Qualifications

• 7+ years in marketing or campaign management
• Experience with large-scale campaigns
• Expertise in paid media, SEO/SEM, and email marketing
• Experience with TV/media buying
• Strong analytics and reporting skills
• Excellent project management and stakeholder communication

Preferred Qualifications

• Experience in regulated or public sector environments
• Experience with product launches or digital platforms
• Familiarity with mobile apps or fintech ecosystems

Key Success Metrics

• Growth in platform adoption
• Increased business usage
• Campaign performance (engagement, conversions, reach)
• Successful execution of major launches

Work Environment

• Hybrid (Richmond, VA)
• Cross-functional collaboration
• Fast-paced, high-impact initiative