International Account Manager - TotalCare

About

WILL YOU BE OUR INTERNATIONAL ACCOUNT MANAGER MANAGING TOTALCARE CUSTOMERS WORLDWIDE?

Are you ready for the next step in your international sales career? Do you want to represent innovative, life‑saving training solutions for firefighters and contribute to the preparedness of first responders worldwide? Then LION is looking for you!
At LION, you’ll have the chance to truly make an impact. We provide innovative training solutions worldwide, enabling first responders to train safely and realistically. This way, we support fire departments, defense organizations, emergency response teams, and industrial companies to be prepared for emergencies.

Within our Europe, Middle East, Asia (EMEA) organization, the TotalCare segment is growing rapidly. As our new International Account Manager TotalCare, you will play a key role in expanding our global market presence, strengthening dealer networks, and building long‑term partnerships with end‑users.

TotalCare™ encompasses all service‑related activities within LION: training, installation, service, and supervision. These activities take place both at our location in Tilburg and on‑site at the customer’s premises.

Originally a family business, at LION you’ll notice that there are short lines of communication, a highly collaborative committed team, and a strong focus on excellence and social responsibility. Our American parent company has existed for more than 125 years, and with around 60 colleagues in Tilburg we work every day to make LION a success.

Your Role as International Account Manager

In this position, you are the commercial point of contact for all sales activities within the TotalCare segment.
Your focus: growth, profitability, and sustainable customer relationships.

You will

• Identify global and regional market trends and turn them into commercial opportunities;
• Acquire new dealers and customers while supporting existing partners;
• Build strong, long‑term relationships with fire services worldwide;
• Drive growth through strategic sales plans and effective execution;
• Present LION’s TotalCare at customer locations, during demo tours, or at exhibitions;
• Provide accurate reporting, forecasting, and pipeline management in Salesforce.

This is a role for an energetic and strategic sales professional who is ready to represent high‑impact solutions in an international environment.

Key Responsibilities

• Selling TotalCare to new (international) customers and dealers;
• Creating country and regional sales plans aligned with business targets;
• Assigning and managing dealers;
• Organizing demo tours, customer visits, and product presentations;
• Traveling internationally (approx. 50 %) to meet customers and partners.

What LION Offers

At LION, you will work in an international role with a high level of responsibility, freedom, and impact. You will join a passionate team dedicated to improving the safety and preparedness of first responders globally.

We offer

• A competitive employment package, including 40 days of annual leave;
• A company car;
• The Metalektro collective labor agreement applies;
• A dynamic international sales role in which you will be traveling about 50 % of the time;
• A professional onboarding program to help you quickly feel at home and perform confidently;
• The chance to work on projects that truly make a difference — enabling emergency responders to save lives.

We Are Looking for You If You Have

• A bachelor’s degree (or equivalent experience)
• Strong commercial drive and experience in international sales
• Preferably knowledge of fire services, public safety, or technical training equipment
• Proactive attitude in spotting and seizing opportunities
• Understanding of sales to both end users and through dealer networks
• Excellent communication skills in English and preferably another language such as French or German
• A flexible attitude and ability to manage shifting priorities
• Willingness to travel up to 50 % of the time

Interested in This Opportunity?

We are very curious about you! We would like to invite you for an introductory meeting where we will focus on who you are and what you are looking for. We will also show you around our Experience Center, where we will show you what the organization develops and produces. If we are both enthusiastic after the introductory meeting, we will offer you a few hours within the organization. You can then experience what it is like to work at LION by talking to various colleagues, among other things. We think it is very important that you have a good idea of the organization and whether it suits you.

For more information, please contact Stephani.