International Admissions & Marketing Manager

We are seeking a strategic and results-driven International Admissions & Marketing Manager to lead our global recruitment efforts. This pivotal role is responsible for diversifying our student body by developing and executing recruitment strategies in key markets in Europe, North America, South America, Africa, and Central Asia. The ideal candidate will be a strategic thinker with a proven track record in international education, agency management, and targeted marketing campaigns. While a dedicated on-campus coordinator focuses on local enrollment and community PR, this role is specifically designed to drive international boarding enrollment and enhance the global diversity of our school community.

POSITION DESCRIPTION

Title: International Admissions & Marketing Manager

Reports to: Head of School

Remuneration: $65,000.00 - $85,000.00 annual salary, dependent on experience; lunch provided when on shift; optional RRSP contribution matching; extended medical & dental package

Key Responsibilities • Strategic Market Development: Propose and implement comprehensive strategies to increase international student enrollment, specifically prioritizing new recruitment markets outside of Asia. • Agency Management: Build and maintain strong relationships with international recruitment agencies and educational consultants. • Global Representation: Plan and attend international student recruitment fairs, information nights, and community events to promote the school's program. • Targeted Marketing: Collaborate with marketing teams to design and execute data-driven digital and traditional campaigns aimed at both international and local audiences. • Admissions Leadership: Manage the international admissions pipeline, from initial inquiry through to enrollment, ensuring a seamless experience for global families. • Strategic Collaboration: Work closely with the Head of School and the local admissions manager to align messaging and ensure a consistent brand presence across all platforms. • Content Strategy: Guide the creation of marketing materials that resonate with diverse global audiences, capturing the unique school life experience.

Experience & Qualifications • Required Experience: Minimum 3–5 years of experience in international admissions, global marketing, or recruitment within an educational setting. • Proven Track Record: Demonstrated success in developing new international markets and managing a network of recruitment agencies. • Strategic Mindset: Proven ability to create and implement long-term enrollment and diversity plans. • Marketing Expertise: Experience implementing targeted marketing campaigns across digital and traditional platforms, including social media and websites. • Communication: Exceptional interpersonal and presentation skills, with the ability to sell the school’s program to diverse stakeholders. • Technical Proficiency: Familiarity with School Information Systems (SIS), CRM tools, and content management platforms. • Travel: Ability and willingness to travel internationally for extended periods as required for recruitment.

Assets • Multilingualism is highly valued. • Experience using graphic design tools (e.g., Canva) and website platforms (e.g., Wix, Squarespace) • Familiarity with Google Workspace tools • Strong organizational and time management abilities with high attention to detail.

How to Apply Applicants are required to provide: • A one-page maximum cover letter • CV / Resume • Two (2) professional references • Submit your application package to hr@sjasl.ca, attention to Josh Hart, Head of School

Application Deadline: April 15th, 2026. We reserve the right to close the posting early if a suitable candidate is found.

Expected Start Date: Immediately

At St. John's Academy Shawnigan Lake, we're passionate about creating an inclusive workplace that promotes and values diversity. Creating an environment where everyone, from any background, can do their best work is something we take pride in.

Job Types: Full-time, Permanent

Pay: $65,000.00-$85,000.00 per year

Benefits: • Dental care • Discounted or free food • Employee assistance program • Extended health care • Mileage reimbursement • On-site parking • RRSP match • Vision care

Application question(s): • Are you willing to travel for work?

Experience: • International admissions: 3 years (required)

Work Location: In person