Account Executive (Short-Term Contract)

Overview

We are seeking a freelance Account Executive (AE) to support a short term project for a portfolio of fashion and DTC brands. This need arises due to the resignation of the Jr. AE previously supporting the team, resulting in limited bandwidth and a tight interim budget.

The AE will play a key role in daily account management, writing, research, media relations, and overall PR program execution. This position requires strong communication skills, strategic thinking, and the ability to operate with a high level of professionalism and independence.

Responsibilities

Client Service & Media Relations

• Support development and execution of client programs.
• Maintain full understanding of client business and account workflows.
• Manage spokesperson and media relationships.
• Build and maintain strong relationships with key consumer and trade media.
• Participate in meetings and calls; confidently present ideas and updates.
• Identify opportunities and proactively recommend solutions to enhance client outcomes.
• Travel occasionally for meetings, events, or media activities (if needed).

Strategy & Content Development

• Provide strategic recommendations on media outreach and positioning.
• Draft compelling media pitches aligned to client goals.
• Monitor industry news and trends across fashion, DTC, and broader PR landscapes.
• Draft first versions of press releases, client memos, and supporting PR materials.
• Successfully pitch and secure media placements.
• Support implementation of PR initiatives including interviews, media tours, events, newsletters, research, and more.

Administration & Reporting

• Produce high quality written materials and client reports (typo-free, polished).
• Attend team meetings prepared to contribute and follow through on deliverables.
• Meet deadlines and keep supervisors informed of project status.
• Support senior staff on special projects as needed.
• Flex into tasks that fall outside the traditional AE scope when required.

Team Collaboration & Development

• Communicate with supervisors regularly for coaching, resource needs, and prioritization.
• Depending on team structure, may provide guidance or oversight to junior staff.

New Business Support

• Assist with research, presentation development, and logistics for new business opportunities as needed.

Requirements

• 2+ years of public relations experience.
• Bachelor’s degree in liberal arts, business, communications, or a related field.
• Strong writing and verbal communication skills with flawless grammar and attention to detail.
• Proven initiative, strategic thinking, and problem-solving abilities.
• Understanding of media landscapes, especially within consumer, fashion, and DTC categories.
• Curiosity and interest in staying informed about client industries.
• Ability to communicate clearly with supervisors and cross functional team members.
• Goal oriented with strong organizational skills.