Junior Marketing Specialist

About

Join a SaaS business servicing the Sydney, Australia market in a content and campaign-focused role. Work directly on content delivery and campaign execution while growing your B2B SaaS marketing exposure.

Minimum Requirements

• Relevant qualification in Marketing, Communications, Digital Marketing or similar
• 2 - 3 years of experience in a marketing, content or digital role
• Strong writing and communication skills
• Experience creating content for blogs, email newsletters and social media
• Experience executing email and social media campaigns
• Experience with Zoho Campaigns or a similar email marketing platform

Duties and Responsibilities

• Create and publish content across blogs, LinkedIn, social media and email newsletters
• Repurpose demos, podcasts and stakeholder input into multiple content formats
• Maintain a consistent brand tone across all content and campaign material
• Build and manage email campaigns
• Create and manage email sequences for product updates, events and campaign activity
• Segment audiences and maintain contact lists
• Track open rates, click-through rates and conversions, and improve campaign performance
• Support the planning and execution of content-led marketing campaigns
• Maintain the marketing calendar
• Coordinate stakeholder input and turn it into publishable content
• Work with freelancers or designers where needed to produce supporting assets
• Assist with reporting and continuous campaign improvement