Junior Performance Marketing Manager (DTC – Meta & Google) in Delhi, Mumbai

About

We are a performance marketing, branding, and business development agency built by marketers, strategists, and business experts, driven by technology and data to deliver measurable growth, business development, and strategic consulting. Epigroww is a global marketing firm and a trusted partner for leading e-commerce brands and businesses, specializing in marketing consulting, e-commerce strategy, performance marketing, go-to-market strategy, product launches, content marketing, shoots and video production, and influencer marketing to help businesses scale and build a strong online presence.

Key Responsibilities

Campaign Execution & Optimization (Meta & Google)

• Assist in setting up, managing, and optimizing campaigns across Meta (Facebook & Instagram) and Google (Search, Shopping, YouTube, Performance Max)
• Monitor daily campaign performance and identify optimization opportunities
• Support audience testing, bid adjustments, and budget allocation
• Help scale campaigns based on performance benchmarks and KPIs

Data Analysis & Reporting

• Track and report on key DTC metrics such as ROAS, CAC, CTR, and conversion rates
• Assist in preparing weekly and monthly performance reports
• Analyze campaign data to generate actionable insights
• Work with tools like Google Analytics and spreadsheets for reporting and analysis

A/B Testing & Experimentation

• Support execution of A/B tests across creatives, audiences, and landing pages
• Document learnings and help implement winning strategies
• Continuously monitor campaign performance to improve efficiency

Creative Coordination

• Collaborate with design and content teams to execute ad creatives
• Share performance feedback on creatives (e.g., which hooks or formats are working)
• Assist in managing creative refresh cycles to prevent ad fatigue

Tracking & Setup Support

• Assist in campaign tracking setup, including pixels and events
• Support the implementation of tools like conversion tracking and basic tagging
• Ensure campaign data is accurately tracked and reported

Team & Client Support

• Work closely with senior managers on strategy execution
• Support in preparing client reports and presentations
• Maintain campaign documentation and SOPs