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Lead - Digital Marketing and Content Management

ADAMA India

India ยท On-site Full-time Lead 1w ago

About the role

As the Digital Marketing and Content Manager, you will play a crucial role in developing and executing digital marketing and content strategies to enhance the brand awareness of Products and Company. Your responsibilities will include:

- Developing and implementing digital marketing campaigns to drive traffic and generate leads. - Managing and optimizing digital advertising efforts on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. - Conducting keyword research and search engine optimization (SEO) to improve website visibility and search engine ranking. - Monitoring and analyzing the performance of digital marketing campaigns using tools such as Google Analytics and social media analytics platforms. - Staying updated with the latest trends and best practices in digital marketing and content creation. - Collaborating with internal teams to ensure cohesive messaging and branding across all channels. - Identifying growth opportunities and making recommendations for improvements. - Planning and executing online and social media communications. - Increasing brand awareness strategies. - Analyzing customer and competitor insights on the brand.

Required Skills: - Master's degree in marketing, Communications, or a related field. - Strong understanding of digital marketing channels like SEO, social media, and content marketing. - Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and content management systems (CMS). - Excellent written and verbal communication skills for crafting engaging content. - Analytical mindset for interpreting data and drawing actionable insights. - Creative thinker passionate about storytelling and brand building. - Ability to work independently and collaboratively in a fast-paced environment. - Detail-oriented with strong organizational and time management skills.

The company values cultural diversity and varied perspectives to achieve its objectives. It actively promotes Equal Employment opportunities and strives to create an environment free from discrimination. Additionally, the company provides perks and benefits such as Travel Facilities, Health Insurance, Meal facilities, and a 5-day work week. As the Digital Marketing and Content Manager, you will play a crucial role in developing and executing digital marketing and content strategies to enhance the brand awareness of Products and Company. Your responsibilities will include:

- Developing and implementing digital marketing campaigns to drive traffic and generate leads. - Managing and optimizing digital advertising efforts on platforms like Google Ads, Facebook Ads, and LinkedIn Ads. - Conducting keyword research and search engine optimization (SEO) to improve website visibility and search engine ranking. - Monitoring and analyzing the performance of digital marketing campaigns using tools such as Google Analytics and social media analytics platforms. - Staying updated with the latest trends and best practices in digital marketing and content creation. - Collaborating with internal teams to ensure cohesive messaging and branding across all channels. - Identifying growth opportunities and making recommendations for improvements. - Planning and executing online and social media communications. - Increasing brand awareness strategies. - Analyzing customer and competitor insights on the brand.

Required Skills: - Master's degree in marketing, Communications, or a related field. - Strong understanding of digital marketing channels like SEO, social media, and content marketing. - Proficiency in using digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and content management systems (CMS). - Excellent written and verbal communication skills for crafting engaging content. - Analytical mindset for interpreting data and drawing actionable insights. - Creative thinker passionate about storytelling and brand building. - Ability to work independently and collaboratively in a fast-paced environment. - Detail-oriented with strong organizational and time management skills.

The company values cultural diversity and varied perspectives to achieve its objectives. It actively promotes Equal Employment opportunities and strives to create an environment free from discrimination. Additionally, the company provides perks and benefits such as Travel Facilities, Health Insurance, Meal facilities, and a 5-day work week.

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