Lead Digital Marketing Campaign Manager

About the Role

Our client is looking for a dynamic and results-oriented Lead Digital Marketing Campaign Manager to spearhead innovative campaigns in Baltimore, Maryland, US. This role is pivotal in driving online growth, enhancing brand visibility, and achieving key marketing objectives through a data-driven approach. The ideal candidate will have extensive experience in managing multi-channel digital campaigns, a strong understanding of SEO/SEM, social media marketing, content marketing, and email marketing.

Responsibilities

• Develop, implement, and manage cutting-edge digital marketing strategies and campaigns.
• Oversee all paid advertising efforts, including Google Ads, social media ads, and display advertising.
• Manage and optimize SEO initiatives to improve organic search rankings and website traffic.
• Develop and execute effective email marketing campaigns to nurture leads and engage customers.
• Collaborate with the content team to create engaging and relevant marketing materials.
• Analyze campaign performance data, provide actionable insights, and generate regular reports.
• Manage the digital marketing budget and ensure optimal ROI.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Lead and mentor a team of digital marketing specialists.
• Work closely with cross-functional teams, including sales, product development, and design, to ensure cohesive marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven success in managing and optimizing large-scale digital marketing campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email automation.
• Proficiency with digital analytics tools such as Google Analytics, Adobe Analytics, etc.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo).
• Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
• Excellent project management and organizational skills.
• Exceptional leadership and team management capabilities.
• Strong communication and interpersonal skills, with the ability to present findings to stakeholders.

Location

• Baltimore, Maryland, US (on-site presence required to foster collaboration and team synergy)

Why Join

This is a critical role within our client's marketing department, offering a chance to shape the digital presence of a growing brand.