Lead Digital Marketing Specialist

Our client is a vibrant and growing organization within the Arts & Entertainment sector, seeking a talented and creative Lead Digital Marketing Specialist. This position will be based at our office in Kaduna, Kaduna, NG .

The ideal candidate will possess a comprehensive understanding of digital marketing strategies, campaign management, content creation, and performance analytics. You will be responsible for developing and executing innovative digital marketing campaigns to enhance brand visibility, engage target audiences, and drive audience acquisition and retention. This is an exciting opportunity to shape the digital presence of exciting creative projects and contribute to audience growth within the entertainment landscape.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, search engines, email, and display advertising.
• Manage and optimize social media channels to increase brand awareness, engagement, and community growth.
• Create compelling and engaging content (text, image, video) tailored for different digital platforms and audience segments.
• Plan and execute paid advertising campaigns (e.g., Google Ads, Facebook Ads), monitoring performance and optimizing for ROI.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Develop and manage email marketing campaigns, including list segmentation, content creation, and performance tracking.
• Analyze campaign performance data using tools like Google Analytics, social media insights, and ad platform dashboards.
• Generate regular reports on key marketing metrics, providing insights and recommendations for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (e.g., creative, PR) to ensure cohesive brand messaging.
• Manage the digital marketing budget effectively.
• Identify and evaluate new digital marketing opportunities and channels.
• Provide guidance and mentorship to junior marketing staff.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign execution.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Business Manager, Mailchimp).
• Excellent content creation and copywriting skills.
• Strong analytical and data interpretation abilities.
• Creative thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines effectively.
• Experience in the Arts & Entertainment industry is a plus.

This role requires the candidate to be physically present in our Kaduna, Kaduna, NG office for collaboration and project execution.