Lead Marketing Analyst

About

In this Lead Marketing Analyst role, you partner with Marketing, Sales, and Operations to turn data into growth-focused insights. You will craft analytics frameworks, build scalable dashboards, and tell compelling stories that influence strategy and execution. You’ll work across the full customer lifecycle to inform product expansion and retention in a fast-paced B2B SaaS environment. This is a senior individual contributor role that combines analytics expertise with strong communication to drive cross-functional impact.

Benefits

• Act as a strategic analytics partner to Marketing leaders, defining success metrics and reporting priorities
• Translate business questions into analytical frameworks and clearly articulate findings and recommendations
• Design, build, and maintain scalable dashboards and reports in PowerBI for marketing performance
• Aggregate and synthesize data from multiple sources (campaign platforms, CRM, product data, web analytics)
• Identify trends and drivers across channels and customer segments; measure marketing effectiveness, pipeline influence, and revenue impact
• Partner with data engineering and product teams to integrate product usage data into the Marketing data ecosystem
• Help Marketing understand customer behavior across the lifecycle to inform engagement strategies
• Contribute to analytics standards, documentation, and best practices across the function

Requirements

• Bachelor in Analytics? (see education)
• 5-8+ years in marketing analytics or related analytics role in a B2B SaaS environment
• Strong communication and ability to influence through data
• Advanced experience with Power BI and/or Tableau; dashboards for executive audiences
• Proven ability to synthesize large datasets into actionable insights
• Experience presenting to non-technical stakeholders
• Exposure to telemetry/product usage data and marketing/growth use cases
• Familiarity with CRM, marketing automation, and web analytics data sources

Central Requirements

• career development program
• international/global team
• innovative culture
• growth opportunities
• collaborative environment
• one-product software focus