Paid Search Strategist

About Sia Experience - Creative

Sia Experience is a dynamic full-service creative agency. We merge creative thinking, customer experience, marketing, and advanced AI expertise to develop growth-oriented solutions for our clients. In building SiaX, we're combining the vibrancy and innovation of boutique agencies with the extensive reach of a global network. Noted for our high-impact work, we're on a mission to redefine what a modern, full-service agency can achieve.

Joining our team means becoming part of a transformation journey. SiaX has a rich legacy of working with some of the world's leading brands, and as we expand, we’re becoming a driving force in bold, business-enhancing creative strategies. If you're looking to elevate your career and be part of an evolving future in the creative space, now is the time to join us!

About the Role

SiaX seeks a talented Paid Search Strategist to spearhead the strategic execution of high-performance SEM campaigns, acting as the main liaison for our clients. This role delves deep into the Search ecosystem, focusing on Google Ads, Microsoft Ads, and app store environments. You'll go beyond basic keyword management, employing advanced smart bidding, automation, and data-driven testing to directly drive client success. This role prioritizes critical thinking, innovative problem-solving, and the ability to link paid media performance to business growth.

Your Impact

• Strategic Growth: Spearhead strategy and execution of paid search campaigns across major platforms, ensuring alignment with client business objectives and full-funnel performance.
• Planning: Develop and manage detailed SEM media plans based on growth forecasts to meet client KPIs, including building comprehensive search roadmaps and keyword architectures.
• Optimization: Design and oversee campaign structures, focusing on keyword segmentation, ad copy testing, and bidding strategies to enhance efficiency and return on investment.
• Automation: Collaborate with technology teams to implement advanced bidding and automation tools that scale performance effectively.
• Conversion Tracking: Manage the entire process of implementing conversion tracking to ensure data integrity, working with analytics teams when necessary.
• Performance Reporting: Present clear, actionable insights from campaign data, identifying trends and growth opportunities in client meetings.
• Cross-Functional Collaboration: Partner with various teams to ensure that paid search initiatives align with broader digital marketing strategies.
• Continuous Innovator: Keep informed of the latest algorithm updates and automation trends to maintain a cutting-edge approach to campaign management.

What Success Looks Like

• Consistent KPIs exceedance for ROI, CPA, and conversion volumes across platforms.
• Seamless operation of budget pacing and targeting frameworks, ensuring efficiency.
• Clarity in conversion tracking and reporting with actionable insights connected to business outcomes.
• Ongoing evolution of search strategies driven by structured testing and data analysis.
• Recognition as a trusted advisor by clients and stakeholders in linking media performance to tangible growth.
• Established best practices through comprehensive documentation, testing roadmaps, and optimization playbooks.

Qualifications

• 5+ years managing paid search campaigns within agency or performance marketing settings.
• Expertise in Google Ads, Microsoft Ads, YouTube, and app store platforms.
• Strong grasp of keyword architecture, query mapping, and conversion tracking.
• Record of managing substantial paid search budgets with proven ROI and CPA accountability.
• Proficient in automation tools and scripts.
• Advanced analytical abilities to derive meaningful insights from campaign performance.
• Experience in A/B testing across multiple campaign elements.
• Familiarity with GA4, Google Tag Manager, and conversion tracking methodologies.

Compensation & Benefits

We are dedicated to supporting our team professionally and personally. Below is a snapshot of the comprehensive benefits you’ll receive at Sia.

• Competitive Compensation: Annual salary range of $130,000-$150,000, depending on experience, along with an annual performance-based bonus.
• Health Benefits: Multiple medical plans, dental and vision coverage, and life insurance options.
• Retirement Benefits: A 401K plan with 4% matching, along with Health Savings and Flexible Spending Accounts.
• Family-Friendly Policies: Comprehensive parental leave for new parents and additional family health programs.
• Generous Time Off: A substantial PTO policy that includes 9 holidays and an extra floating holiday.
• Additional Perks: Student loan repayment assistance, cell phone stipends, and wellness program access.

Sia is a next-generation global management consulting group, founded in 1999 and born digital. Our strategy and management capabilities are enhanced by data science and creativity. We are committed to fostering a diverse, equitable, and inclusive culture where every employee is valued and can thrive.

We are an equal opportunity employer and assess all employment aspects based solely on performance and competencies.

Office Workplace Guidelines

While we support flexibility, team members in certain primary market offices are expected to be within a reasonable commuting distance from the office.

Work Authorization & Sponsorship

Currently, Sia is not considering applicants requiring visa sponsorship for employment in the U.S.