Lead Product Manager – Marketing Data

About

Welcome to arenaflex – Where Imagination Meets Data‑Driven Innovation. As a global leader in immersive experiences, we create magical, technology‑enhanced adventures for guests across theme parks, resorts, cruise lines, and premium travel clubs. Our Digital Experience (DX) division blends storytelling with cutting‑edge data platforms, enabling every guest interaction to feel personal, seamless, and unforgettable. We are expanding our team and looking for a visionary Lead Product Manager – Marketing Data to steer the data strategy that powers our marketing engine.

Key Responsibilities

• Serve as the single point of contact for marketing data across arenaflex, ensuring data solutions align with evolving business strategies and guest expectations.
• Lead end‑to‑end data product lifecycles, including discovery, acquisition, modeling, enrichment, governance, and delivery to marketing channels.
• Convert high‑level marketing objectives into detailed data specifications that guide design, development, and implementation teams.
• Partner with data engineers, analysts, product designers, and marketing strategists to integrate data solutions into campaign workflows.
• Identify, prioritize, and remediate data quality issues critical to marketing effectiveness, working closely with data owners and external partners.
• Craft and maintain a multi‑year data product roadmap that balances quick‑wins with long‑term strategic initiatives.
• Deliver regular updates, release notes, and training materials to internal customers, ensuring smooth adoption of new data assets.
• Champion agile development practices, sprint planning, and iterative releases to accelerate time‑to‑value for marketing campaigns.
• Define and track key performance indicators (KPIs) for data products, measuring impact on campaign ROI, guest segmentation accuracy, and operational efficiency.

Essential Qualifications

• Bachelor’s degree in Business, Computer Science, Information Systems, Data Science, or a related field.
• Minimum 5 years of product management experience focused on data‑driven marketing solutions, preferably within hospitality, travel, or consumer entertainment industries.
• Deep understanding of marketing data ecosystems, including CRM, DMP, CDP, and analytics platforms.
• Proven ability to translate complex business use cases into clear data models and technical specifications.
• Exceptional verbal and written communication skills, capable of influencing senior leaders and technical teams alike.
• Strong critical‑thinking and investigative skills, with a track record of resolving ambiguous data challenges.
• Hands‑on experience with agile methodologies (Scrum, Kanban) and data‑centric product development.

Preferred Qualifications

• Master’s degree or MBA with a focus on data analytics or product strategy.
• Experience in hospitality, tourism, or entertainment sectors, especially with global guest‑facing brands.
• Familiarity with SQL, Python/R, data modeling tools, and cloud data platforms (e.g., Snowflake, AWS Redshift).
• Demonstrated success evaluating and managing third‑party data vendors and solution providers.
• Track record of mentoring junior product owners or data analysts.

Core Skills & Competencies

• Strategic vision to anticipate market trends and align data initiatives with broader business goals.
• Customer‑centric focus with deep empathy for marketing teams and an instinct for the data they need to succeed.
• Understanding of privacy regulations (GDPR, CCPA) and best practices for data stewardship.
• Ability to build consensus across diverse functional groups.
• Passion for delivering measurable outcomes that improve campaign performance.

Career Growth & Learning Opportunities

• Executive mentorship programs and rotational leadership assignments.
• Sponsored certifications in cloud data engineering, advanced analytics, and agile product management.
• Participation in internal incubators to prototype next‑generation data experiences.
• Collaboration with teams across North America, Europe, and Asia.
• Pathways toward Senior Director of Data Strategy, Vice President of Marketing Technology, or Chief Data Officer roles.

Work Environment & Culture

• Flexible scheduling with night or day shift options.
• Inclusive community with employee resource groups supporting equity and inclusion.
• State‑of‑the‑art workspaces designed for brainstorming, prototyping, and immersive storytelling.
• On‑site fitness centers, mindfulness sessions, and health‑focused benefits.
• Regular recognition of standout contributions through awards, bonuses, and career milestones.

Compensation, Perks, & Benefits

• Base salary of $76,000 per year.
• Quarterly performance‑based bonuses tied to data product impact and business results.
• Stock options or RSUs for long‑term growth participation.
• Premium medical, dental, and vision plans for you and eligible dependents.
• 401(k) plan with company match up to 5% of salary.
• Generous paid time off, including vacation, holidays, and sick days.
• Annual learning stipend for conferences, courses, and certifications.
• Employee discounts on arenaflex parks, resorts, and travel experiences.