Lead Product Marketing Manager, Growth & Lifecycle

About

Join a fast-growing AI-driven SaaS environment focused on transforming how short-term rental hosts manage and automate their daily operations. This role offers the opportunity to lead growth and lifecycle strategy across the entire customer journey, from acquisition and activation to retention and expansion. Working at the intersection of product marketing, lifecycle optimization, behavioral analytics, and conversion strategy, you will directly influence how users discover, adopt, and engage with an emerging AI-powered platform. The position is ideal for a data-driven marketer who thrives in highly autonomous startup environments and enjoys combining experimentation with high-impact messaging. You will shape positioning, onboarding experiences, lifecycle campaigns, and conversion strategies while collaborating closely with product and growth teams. With significant ownership over funnel performance and customer engagement initiatives, this role offers both strategic influence and measurable business impact.

Accountabilities

• Own and optimize the full customer funnel, including signup, activation, trial engagement, paid conversion, retention, and expansion initiatives.
• Design and execute lifecycle marketing strategies across onboarding, in-product messaging, re-engagement campaigns, and customer retention programs.
• Lead trial-to-paid conversion initiatives by improving onboarding experiences, upgrade journeys, pricing communication, and activation moments.
• Develop and refine product positioning and messaging strategies that clearly communicate value propositions and strengthen market differentiation.
• Manage and optimize landing pages, messaging frameworks, and conversion flows through continuous experimentation and performance analysis.
• Conduct funnel analysis, cohort tracking, segmentation studies, and retention modeling to identify growth opportunities and improve lifecycle performance.
• Write and oversee high-converting copy for landing pages, email campaigns, onboarding flows, and in-product communication experiences.
• Collaborate cross-functionally with product, engineering, and growth stakeholders to align lifecycle initiatives with overall business objectives.
• Run growth experiments and A/B tests to improve customer acquisition, engagement, conversion rates, and long-term retention metrics.

Requirements

• 6+ years of experience in product marketing, growth marketing, or lifecycle marketing roles within SaaS or technology-driven environments.
• Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels with measurable impact on activation, conversion, or retention metrics.
• Strong expertise in lifecycle marketing strategies including onboarding flows, winback campaigns, in-product messaging, and customer engagement programs.
• Demonstrated ability to analyze and improve funnel performance through experimentation, cohort analysis, retention modeling, and data-driven decision-making.
• Exceptional copywriting skills with experience creating landing pages, email campaigns, lifecycle messaging, and conversion-focused product communication.
• Strong understanding of growth metrics, behavioral analytics, customer segmentation, and lifecycle optimization frameworks.
• Ability to independently own and execute projects within fast-paced startup environments with minimal oversight.
• Native or near-native English communication skills, particularly for customer-facing messaging and product marketing content.
• Strategic mindset combined with hands-on execution capabilities and a strong focus on measurable business outcomes.
• Comfortable working in rapidly evolving product environments where experimentation, iteration, and adaptability are essential.

Benefits

• Fully remote work environment with flexibility to work from anywhere.
• Premium tooling access and software stipend to support productivity and performance.
• Competitive compensation package with milestone-based bonuses tied to lifecycle and growth performance metrics.
• Meaningful equity participation aligned with long-term company success and impact.
• Full ownership of lifecycle and funnel optimization initiatives with high autonomy and decision-making authority.
• Opportunity to become the first dedicated Product Marketing leader and shape growth strategy from the ground up.
• Exposure to innovative AI-powered product experiences and fast-scaling SaaS operations.