Lead Project Manager for Digital Marketing

About

We are seeking an experienced and passionate Lead Project Manager for Digital Marketing to join our team. In this pivotal role, you will be the key contact for clients, ensuring that their business objectives align smoothly with our innovative digital marketing initiatives. You will lead and inspire a team to execute multi-channel campaigns that deliver measurable and impactful results.

Key Responsibilities

• Act as the primary liaison for clients, managing expectations and fostering strong relationships.
• Collaborate with clients and internal teams to establish clear program objectives, strategic campaign plans, and success metrics across various digital platforms, including websites, email, content, and social media.
• Oversee project timelines and allocate resources effectively, ensuring all team members are utilized efficiently.
• Design comprehensive user journeys for campaigns, anticipating future growth and integration of marketing assets.
• Convert client visions into actionable project plans, guiding multiple campaigns to successful execution.
• Work hand-in-hand with creative, digital, and analytics teams to guarantee a high standard of quality and results.
• Track program performance, assess outcomes, and generate insightful recommendations for clients.
• Manage budgets and resources effectively across various projects and campaigns.
• Identify and leverage opportunities to expand client accounts through innovative initiatives.
• Support the development and planning of new business ventures.
• Act as a crisis manager, swiftly navigating project issues and delays to find effective solutions.
• Mentor and guide project managers and coordinators involved in program execution.

Success Factors

• Bachelor's degree in Marketing, Business, or a related field (Master's preferred).
• 7+ years of robust experience in project and account management, particularly in digital marketing.
• Demonstrated ability to cultivate client relationships and deliver strategic marketing initiatives.
• Strong understanding of business dynamics, with practical experience in campaign development, execution, and improvement.
• Ability to grasp overarching goals while maintaining meticulous attention to detail.
• Proficient in fostering, managing, and expanding client relationships effectively.
• Experience with a variety of digital marketing tools and platforms.
• Capability to handle multiple high-priority projects and accounts simultaneously.
• Excellent prioritization skills and the ability to manage workflows across various time zones.
• Outstanding communication, presentation, and negotiation abilities.