Lead Specialist, Marketing

Role Overview

The Lead Specialist, Marketing is responsible for developing and executing joint go‑to‑market (GTM) marketing strategies with Pearson’s most strategic global hyperscaler partners.

This role sits at the intersection of partner marketing, account-based marketing (ABM), and sales enablement, ensuring alignment across Marketing, Sales, Product, and external partners to drive pipeline growth, executive engagement, and long‑term account success.

You will focus on a small number of high‑priority global partners, leading integrated marketing programmes including campaigns, events, executive engagement, content, and enablement activity.

Key Responsibilities

Partner & Account Marketing

• Own marketing strategy and execution for assigned global strategic partners and priority accounts
• Develop and deliver joint go‑to‑market and co‑marketing plans aligned to business goals, account priorities, and partner roadmaps
• Act as the main day‑to‑day marketing contact for hyperscaler partners, managing alignment, timelines, and delivery
• Identify and progress new partner engagement opportunities in collaboration with internal stakeholders

Integrated Campaign Execution

• Plan and execute integrated marketing programmes including events, executive forums, ABM campaigns, webinars, email, social, paid media, and sponsorships
• Work closely with Events, ABM, Communications, and Digital teams to ensure cohesive campaign delivery
• Coordinate the development of co‑branded content such as case studies, blogs, and promotional assets
• Lead end‑to‑end campaign execution from planning through to launch, measurement, and optimisation

Sales & Stakeholder Enablement

• Partner with Client Partners, Sales Leaders, and Partner Ecosystem Managers to align marketing activity with account strategy
• Develop and maintain sales-ready assets, toolkits, and enablement materials
• Support executive engagement initiatives linked to key campaigns, events, and partner programmes

Cross‑Functional Leadership

• Act as a central point of coordination across Marketing, Sales, Product, and external partners
• Translate complex partner and product messaging into clear, compelling market narratives
• Drive accountability across stakeholders to ensure timely delivery of marketing initiatives

Measurement & Optimisation

• Track campaign performance and marketing outcomes, providing insights and recommendations
• Report on contribution to pipeline, awareness, and engagement
• Continuously refine programmes based on performance data, partner feedback, and business priorities

Qualifications & Experience

• 8–10+ years’ experience in partner marketing, B2B marketing, ABM, or strategic marketing roles
• Experience working with large global partners or enterprise accounts
• Strong programme management and stakeholder management skills
• Experience operating within complex, matrixed organisations
• Excellent written and verbal communication skills, with the ability to engage at executive level
• Experience delivering integrated GTM campaigns, events, and executive marketing initiatives

Success in This Role Looks Like

• Strong, trusted relationships with strategic partners and senior stakeholders
• Delivery of high‑quality, visible partner marketing programmes aligned to business priorities
• Clear alignment between marketing activity and account strategy
• Consistent execution of campaigns that support pipeline growth and executive engagement

Location & working pattern

This is a full time, Remote position ideally based out of the US.

Compensation

Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:

The minimum full-time salary range is between $165,000 – $195,000.

This position is eligible to participate in an annual incentive program.

Who we are

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are.