Learning Experience Designer

Role Overview

General Motors (GM) is focused on developing outstanding learning programs that enhance the professional and leadership skills of our workforce. As a Learning Experience Designer (LED), you will play a crucial role in crafting high-quality, modern learning experiences that are aligned with business needs across various GM functions including Engineering, Safety, Human Resources, Finance, Corporate Learning, and Information Technology.

Key Responsibilities

Learning Strategy & Consultation

• Advise business partners on adult learning principles and best practices for effective workplace learning.
• Conduct needs analyses to pinpoint performance gaps, identify root causes, and suggest targeted learning interventions.
• Collaborate with subject matter experts (SMEs), stakeholders, and target audiences through interviews and focus groups to validate learning needs.
• Leverage insights and data to align learning strategies with organizational objectives.

Design & Development

• Design and create learning experiences using instructional models such as ADDIE, SAM, and scenario-based learning.
• Develop engaging, scenario-based, and practice-focused learning activities that reflect real workplace challenges.
• Utilize AI to enhance modality selection, streamline development time, and create effective learning solutions.
• Create design documents, learning objectives, assessments, and criteria for success.
• Generate multi-modal learning assets including eLearning, instructor-led and virtual instructor-led training materials, videos, workshops, podcasts, and job aids.
• Write or improve instructional materials, facilitator guides, scripts, and other communication pieces.

Collaboration & Project Management

• Collaborate with SMEs, content writers, Learning Program Managers, coordinators, and project sponsors to gather content and ensure alignment across functions.
• Assist Learning Program Managers in defining project timelines, resource needs, and development expectations.
• Manage projects utilizing agile design approaches to enhance efficiency and streamline development.
• Support the setup of Learning Management Systems and the integration of learning materials.

Required Qualifications

• 5+ years of experience in instructional design, curriculum development, or eLearning.
• Bachelor's Degree preferred in a related field or equivalent experience.
• Portfolio Required: Must provide work samples showcasing eLearning, instructor-led and virtual instructor-led training materials, scenario-based learning, and performance support tools.
• Experience designing blended learning solutions (instructor-led, virtual instructor-led, eLearning).
• Solid understanding of instructional design principles, adult learning theory, and current learning strategies.
• Advanced proficiency in eLearning authoring and multimedia development tools, like Articulate Rise, Storyline, and video editing software.
• Experience using AI for various aspects of training development.
• Exceptional project management skills with a keen attention to detail.
• Excellent communication, consulting, and relationship-building abilities.

Preferred Qualifications

• Experience supporting diverse business functions, including Engineering, Safety, HR, Finance, and IT.
• Graphic design skills focusing on visual storytelling and branding.
• UX design experience, including wireframing and user-centered design.
• Basic knowledge of JavaScript or interactive scripting.
• Strong facilitation skills for working sessions, breakout groups, and stakeholder alignment.
• Experience with Action Mapping and Design Thinking techniques.
• Background in creating scenario-based or branching learning experiences.
• Experience in producing communication or promotional materials for learning programs.
• Familiarity with learning analytics or evaluation frameworks.
• Experience with a large, matrixed organization and cross-functional collaboration.

Compensation

The compensation information provided is an estimate based on applicable state laws and may vary based on various factors. The salary range for this role is $103,900 to $166,000.

Benefits

GM offers a variety of health and wellness benefit programs, including medical, dental, vision, retirement savings plan, life insurance, paid vacation & holidays, and employee assistance programs.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is to achieve Zero Crashes, Zero Emissions, and Zero Congestion, and we are committed to leading the change that will make our world safer and more equitable.

Why Join Us

At GM, we strive to create a culture of inclusion and belonging. We encourage our employees to create meaningful change and to feel that they are part of one cohesive team.

Non-Discrimination and Equal Employment Opportunities

General Motors is dedicated to a work environment free from discrimination, fostering inclusion and belonging. Employment decisions are made without regard to race, color, national origin, age, disability, sexual orientation, and other protected statuses in accordance with federal, state, and local laws.

Accommodations

If you require reasonable accommodations during your job search or application process, please email us with your requests.