Lifecycle Content Lead

About

Become the Lifecycle Content Lead at Geotab and transform customer experiences through innovative content strategies. Leverage your skills in automation and messaging to enhance customer retention and advocacy.

In this vital role at Geotab, a global IoT leader, you will define content strategies that span onboarding, retention, and advocacy stages. Candidates with a strong background in lifecycle marketing and 5-8 years of experience will excel in this fast-paced environment. Your responsibility will include creating reusable content frameworks that align with customer maturity and facilitate seamless customer journeys.

Drive customer success through your content leadership at Geotab, enhancing their journey and engagement.

Responsibilities

• Develop overarching lifecycle content strategy for customer touchpoints
• Create message hierarchies and value narratives that resonate
• Build reusable content systems to maximize efficiency
• Collaborate with marketing automation teams for alignment
• Review content performance for continuous improvements

Requirements

• Degree in Marketing, Communications, or similar
• 5-8 years in customer content or lifecycle marketing
• Demonstrated ability to create scalable content frameworks
• Familiarity with B2B SaaS customer journeys
• Skillset in using marketing automation tools