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Lifecycle Marketing Lead — B2B2C SaaS

Benepass

Manassas Park · On-site Full-time Lead $60k – $80k/yr 2w ago
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About the role

About

A growing technology company seeks a Manager, Customer Lifecycle Marketing to drive customer engagement and lifecycle strategies.

Responsibilities

  • Defining customer journeys
  • Executing marketing campaigns
  • Collaborating with cross-functional teams to improve activation and utilization of benefits

Qualifications

  • Strong background in customer lifecycle marketing
  • Excellent communication skills
  • Experience in B2B2C environments preferred

Benefits

  • Competitive salary
  • Comprehensive benefits package

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