Lifecycle & Growth Marketing Manager

About Us:

We are a mentorship marketplace connecting consumer brand founders with 500+ top operators, founders, and executives in DTC and retail. Our mentors have built some of the fastest-growing brands in the industry, and our mentees are building the next wave.

Over the past five years, we’ve grown to millions in revenue purely through organic word-of-mouth and community — no paid marketing, no dedicated growth team.

The Role:

1. You will own the full customer lifecycle — from signup to repeat purchase and advocacy.
2. You’ll also act as the connective tissue of our community, helping mentors and mentees stay engaged while surfacing and amplifying their stories.
3. This is a hands-on, execution-heavy role:

• No team management
• No delegating strategy
• You are building, testing, and shipping

Key Responsibilities:

Lifecycle & Activation (Primary Focus)

• Own the full journey: signup first session repeat customer
• Build, test, and optimize email sequences across the funnel
• Run weekly A/B tests
• Identify drop-off points and fix them
• Drive improvements in:
  • Activation rate
  • Time-to-value
  • Retention
  • LTV

This is not just email marketing — you’re building relationships that increase marketplace stickiness.

Community & Content

• Engage mentors and mentees to surface high-value stories
• Curate and write the weekly newsletter
• Keep the community active and connected across channels

Analytics & Experimentation

• Build and maintain a growth dashboard
• Run weekly reporting directly to the CEO
• Surface actionable insights that drive decisions
• Identify funnel gaps and design experiments to close them

Revenue Accountability

• Own metrics that directly impact revenue
• Work toward clear targets such as:
  • Activation rate
  • Session volume
  • Retention
  • GMV growth

Lifecycle is the initial focus, with the opportunity to expand into acquisition over time.

What Success Looks Like

First 90 Days

• Audit all customer touchpoints
• Rebuild core email sequences
• Launch a live growth dashboard
• Improve activation rate

First 6 Months

• Establish a repeatable experimentation cadence
• Improve retention trends
• Grow an engaged newsletter audience
• Identify and execute on 2–3 highest-leverage growth levers
• Begin focusing on top-of-funnel opportunities

First Year

• Double revenue
• Develop a clear roadmap for future investments:
  • Hiring
  • New channels
  • Product expansion

Who You Are

• 3–5+ years in growth, lifecycle, or retention marketing at a startup or marketplace
• Hands-on builder — you execute, not delegate
• Technically competent with analytics tools and dashboarding
• Experience in e-commerce, education/info products, or community-driven businesses is a plus
• Operator mindset — you move fast, handle ambiguity, and deliver results